Sökning: "branding cities"
Visar resultat 1 - 5 av 92 uppsatser innehållade orden branding cities.
1. FRÅN HUS FÖR BILDNING TILL NÖJESPALATS : En studie av hur innebörder av kulturbegreppet (re)produceras i lokala medier i relation till etableringen av två kulturhus i norra Sverige
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : Title: From a house for cultural formation to a pleasure palace A study of how the concepts of culture are being (re)produced in local media in relations to the establishment of two culture houses in northern Sweden By analysing the concept of culture, (re)produced in local media content about two culture houses in northern Sweden – Kulturens hus in Luleå and Sara kulturhus in Skellefteå – this study investigates and problematises the ongoing struggle for power in the different discourses on the significance of culture in society. A power struggle which the establishment of culture houses in northern Sweden is a publicly debated part of. LÄS MER
2. Platsvarumärkning i Stockholm : En analys av intressenters förhållningssätt
Kandidat-uppsats, KTH/Urbana och regionala studierSammanfattning : Idag är det få platser som inte är föremål för någon typ av varumärkesarbete. Marknadsföring och varumärkning av städer, regioner och länder ses som ett sätt att konkurrera om ekonomiska resurser utifrån, men också för att skapa relationer till de egna invånarna. LÄS MER
3. The Role of Outdoor & Nature Events in Place Branding : A case study of Destination Jönköping
Kandidat-uppsats, Jönköping UniversitySammanfattning : As place branding becomes more significant to a city, events have become a way to attract visitors nationally and internationally. Large cities are putting on events that can attract millions of people. While the literature has excellent knowledge on events in place branding, the small city is neglected. LÄS MER
4. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel
Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. LÄS MER
5. Byggarbetarna bakom den Globala Staden: En komparativ studie av arbetsförhållanden inom byggsektorn i Qatar och Singapore
Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionenSammanfattning : In this study, the role that construction, architecture and infrastructure plays in efforts to advance within a global hierarchy of cities, as well as effects on the people behind the construction, are explored through the curious cases of Qatar and Singapore. Although drastically different in most cultural, geographical and historical aspects, these two cases demonstrate clear similarities in their strategies to obtain international status and acquire capital. LÄS MER