Sökning: "branding image company"
Visar resultat 1 - 5 av 110 uppsatser innehållade orden branding image company.
1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. LÄS MER
2. Is the office that important? : An investigation on how companies use their office to attract stakeholders
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. LÄS MER
3. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. LÄS MER
4. Victoria's Secrets försök till omprofilering : En fallstudie om att förändra ett varumärke
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : A strong brand is a valuable asset for modern companies. Victoria’s Secret is an American lingerie company that has had a well established and successful brand for years. However, the company’s net sales and market share have been decreasing since 2016. LÄS MER
5. Sustainability and branding : An analysis of Nike and H&M’s CSR-strategies
Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)Sammanfattning : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. LÄS MER