Sökning: "click behaviour"
Visar resultat 1 - 5 av 23 uppsatser innehållade orden click behaviour.
1. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER
2. Making nets more acoustically visible : Floats as passive mitigation measures to reduce bycatch of harbour porpoise (Phocoena phocoena) in gillnets
Master-uppsats, SLU/Dept. Of Aquatic ResourcesSammanfattning : Incidental capture in fishing gear is today affecting at least 112 marine mammal species worldwide and for many smaller toothed whale species (Odontocete), gillnets are considered to be the largest problem. Although some effective mitigation measures exists, these are often context specific and many might be hard to implement due to reasons such as high costs and maintenance. LÄS MER
3. En Andra Chans att Övertyga: Tillämpning av Cialdini’s övertalningsprinciper i marknadsföringen av second-hand tjänster.
Kandidat-uppsats, Lunds universitet/Institutionen för psykologiSammanfattning : The study investigated the effectiveness of advertising messages for second-hand companies, according to Cialdini's principles of persuasion. In the pre-study advertisements from the four largest Swedish second-hand companies were analyzed, showing that social proof and reciprocity were the most frequently used principles. LÄS MER
4. Social Media Made Me Buy It : A qualitative study on how consumers decision- making process gets affected by social media advertising exposure in the evaluation stage of the EBM model when purchasing fashion items.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : This thesis was conducted to better understand how consumers in Sweden are affectedin the evaluation stage of the EBM model in the context of social media advertisingexposure within the fashion industry and further to identify what factors are importantfor consumers when evaluating different options and see what type of advertisementthat is preferred. The thesis was conducted using a qualitative approach and datacollection consisted of conducting 25 in-depth semi-structured interviews withconsumers representing different parts of Sweden and 2 expert interviews to betterunderstand the retailer's perspective. LÄS MER
5. Let's get moving : The effects of animated advertisements in a digital market
Kandidat-uppsats, Jönköping University/Tekniska HögskolanSammanfattning : Purpose – The purpose of this study is to analyse the differences in click-through rate, attention, memory (recall and recognition), and attitude between static and animated advertisements on the social media platform Instagram. This study addresses whether static or animated advertisements are more effective on social media. LÄS MER
