Sökning: "close to customer"

Visar resultat 11 - 15 av 239 uppsatser innehållade orden close to customer.

  1. 11. Perceptions of greenwashing's impact on green concern and green purchase intentions : A qualitative study of Angolan Generation Z

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Amélia Quicanga; [2023]
    Nyckelord :Greenwashing; green concern; green purchase intentions;

    Sammanfattning : In response to growing concerns about environmental degradation and climate change,demand for green products and services has increased. The use of environmental claimsas a marketing tool in order to gain a competitive advantage has also increased. LÄS MER

  3. 12. Maximizing value capture from AI digital solutions : A case study of a startup in the wind energy industry

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Anton Hurmavaara; Petter Axelsson; [2023]
    Nyckelord :Value capture; Relational value capture; Economical value capture; Digital business models; Digital revenue models; start-up; AI;

    Sammanfattning : Purpose  The purpose of this study is to extend current literature on the concept of value capture for AI start-ups, focusing on the challenges they face and how to maximize value capture. By investigating relational and economical value capture dimensions, this study aims to identify opportunities for start-ups to extract value from their AI digital solutions. LÄS MER

  4. 13. Kommuner som tar ansvar En studie avseende drivkrafter och faktorer bakom kommunalt proaktivt agerande i avfallsfrågan beträffande FNI-system Kandidatuppsats

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Josefine Månsson; Alma Svantesson; [2022-07-01]
    Nyckelord :Municipal sector; proactivity; property close package collection FNI ; driving forces; municipal forms of operation;

    Sammanfattning : Introduction: Today's regulations are not sufficient to achieve the recycling targets and a few municipalities have chosen to take the problem into their own hands. The purpose of the essay is to create an understanding of the factors and driving forces that favor proactive actions, regarding waste management. LÄS MER

  5. 14. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Matteo Priori; Elienor Werner; [2022]
    Nyckelord :psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Sammanfattning : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. LÄS MER

  7. 15. Influence of COVID-19 on E-commerce sales : The omnichannel strategies case of the retail businesses in Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Joel Dorian Aguilar Montaño; [2022]
    Nyckelord :omnichannel; in-store; online sales; Covid19; retailer;

    Sammanfattning : Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. LÄS MER