Sökning: "competitive advantage through marketing strategies"

Visar resultat 1 - 5 av 33 uppsatser innehållade orden competitive advantage through marketing strategies.

  1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  3. 2. Digital marknadsföring : Mindre företag i byggbranschen

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Philip Jansson; Alexandra Svan; [2022]
    Nyckelord :Digital marketing in the construction business; SME; eWOM; social media;

    Sammanfattning : There has been a huge increase for start-ups in the construction business between 2019 & 2021. During this period of time covid-19 pandemic gradually spread and exposed the society for a severe challenge with social distancing, work from home and liquidation of several companies as a consequence. LÄS MER

  4. 3. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Rupam Saha; [2022]
    Nyckelord :Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

    Sammanfattning : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. LÄS MER

  5. 4. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl Larsson; Johan Horn; [2020-07-23]
    Nyckelord :Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Sammanfattning : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. LÄS MER

  7. 5. Green City Branding – How people respond to the built environment

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Peter Olsson; [2020-06-23]
    Nyckelord :;

    Sammanfattning : In the last decades, places such as cities, regions and nations have become active participants in the global competitive economy. They now operate in a global marketplace, competing with other places all over the world for tourists, investors, residents and workforce. LÄS MER