Sökning: "consumer empowerment"

Visar resultat 16 - 20 av 37 uppsatser innehållade orden consumer empowerment.

1. 16. How do consumers make sense of sustainable consumption: a study on lived experience and discourses

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Trang Le; Angela Pavasovic; [2018-07-03]
   Nyckelord :Sustainable consumption; sustainable clothes; sustainable discourses; fashion discourses; identity creation;

   Sammanfattning : This paper investigates the understanding of sustainably conscious consumers on their consumption and non-consumption experience of sustainable clothes from a phenomenological perspective. It further elaborates on the underlying discourses that inform consumers way of understanding sustainable consumption and practices aligned with that understanding. LÄS MER

3. 17. Filling the Void: Investigating the Impact of The Digital Society on Generation Z’s Relationships

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Joana Gama Filho; Melanie Hopkins; [2018]
   Nyckelord :Critical Studies; Consumer Culture Studies; Postmodernism; Internet; Love; Interpersonal Relationships; Social Media; Dating Apps; Tinder; Digital Society; Business and Economics;

   Sammanfattning : Purpose: The purpose of this research is to contribute to the knowledge about Generation Z in the consumer society context, through a critical investigation of the possible negative impacts of the internalization of the consumerist mentality within the digital capitalist society. This is relevant since such internalization could interfere with the capacity of individuals to maintain long-term relations and influences their overall wellbeing through the stimulation of anxiety, loneliness, sense of inadequacy, and fleeting actions, among others. LÄS MER

4. 18. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Jennie Padron Benitez; Sara Sahlquist; [2018]
   Nyckelord :consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

   Sammanfattning : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. LÄS MER

5. 19. Breaking boundaries : A study of the introduction of direct-to-consumer telehealth in Sweden

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Joakim Oddsen; Ariel Vargas; [2017]
   Nyckelord :Legitimacy; Pricing; Digitalization; Reimbursement; Direct-to-Consumer Telehealth;

   Sammanfattning : This paper studies pricing in direct-to-consumer telehealth and legitimacy in inter-organizational relations. In the wake of two processes of change, digitalization, and patient empowerment, the practice of direct-to-consumer telehealth has emerged. LÄS MER

7. 20. Controlling the Uncontrollable

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Amalie Helth Christiansen; Beatrice Bender; [2017]
   Nyckelord :Value Co-Creation; Governance; Co-Control; Space and Place; Online Brand Communities; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis is to tackle the paradox of governing free labour by exploring and drawing further understanding to the co-creation process in online brand communities. Originality: This study is the first to investigate co-creation from the theoretical perspective of the production of space and the first to introduce the concept of co-control in regards to the management of co-creation. LÄS MER