Sökning: "consumer empowerment"

Visar resultat 11 - 15 av 37 uppsatser innehållade orden consumer empowerment.

  1. 11. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Anjali Acharya; Lycke Ristimäki; [2019]
    Nyckelord :femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

    Sammanfattning : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. LÄS MER

  3. 12. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Nyckelord :Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Sammanfattning : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. LÄS MER

  4. 13. Feminism, Consumer Culture, and Cannabis : A Textual Analysis of Broccoli Magazine

    Master-uppsats, Södertörns högskola/Medie- och kommunikationsvetenskap

    Författare :Caitlyn Lee; [2019]
    Nyckelord :Magazine Studies; Qualitative Textual Analysis; Cannabis; Feminism; Gender; Consumer Culture; Postfeminism; Third-Wave Feminism; Male Gaze;

    Sammanfattning : Modern media patterns show feminist narratives being used to market different consumer products in the name of female empowerment and emancipation. Typically, the industries targeted have historically been dominated by male perspectives and aim to perpetuate a capitalist consumer culture. LÄS MER

  5. 14. Take Care! : The Ideal Patient and Self-Governing

    Master-uppsats, Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Författare :Hanna Enbuske; [2019]
    Nyckelord :Governing technologies; Swedish healthcare; patient-physician-relationship; morality; neoliberalism; empowerment; chronic illness; self-care; consumer patient; healthcare policy; the Patient Act; public health.;

    Sammanfattning : In this thesis, a phenomenological approach is taken as the purpose is to discuss how the healthcare experiences of Swedish patients with chronic illness are affected by political state reforms and governing technologies. The thesis compares the discourse of Swedish healthcare policy with the discourse of healthcare in practice. LÄS MER

  7. 15. Femvertising as a resource of meaning-making and identity negotiation – A consumer cultural perspective

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jingnan Lin; [2019]
    Nyckelord :Femvertising; Advertising; Cultural branding; Postfeminism; Gender Stereotypes; Consumer culture theory; Meaning-making; Identity construction; Social Sciences;

    Sammanfattning : There is a tendency for organizations to draw on social and political issues to make brands relevant to consumers, among which the appropriation of women empowerment discourse has attracted considerable attention because of its success in practice. Give the paucity of studies both in strategic communication to evaluate consumers responses to organizations’ communication strategies and in advertising studies to examine the emerging form of advertising to empower women, this study focuses on femvertising from consumers’ perspective. LÄS MER