Sökning: "consumer empowerment"

Visar resultat 6 - 10 av 37 uppsatser innehållade orden consumer empowerment.

1. 6. En beskrivning av syntetisk media i relation till folkhälsovetenskapligt arbete och empowerment hos hälsokonsumenten : En strukturerad litteraturöversikt

   Magister-uppsats, Högskolan i Skövde/Institutionen för hälsovetenskaper

   Författare :Veronica Nähr; [2021]
   Nyckelord :Synthetic media; health consumer; information and communication tools ICT ; health promotion; empowerment; Syntetisk media; hälsokonsument; informations- och kommunikationsverktyg IKT ; hälsofrämjande; empowerment;

   Sammanfattning : Introduktion: Syntetisk media omfattar teknik som berör många områden, t ex syntetisk text- och röstbearbetning, videomanipulation, bildmanipulation, digitala människor och ansikten. Under de senaste åren har den tekniska utvecklingen accelererat ytterligare, till en informations- och kommunikationsteknologi (IKT) som omfattar möjligheten att använda syntetisk media alltmer. LÄS MER

3. 7. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Margot Descouens; Valentine Gerbault; [2021]
   Nyckelord :femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Sammanfattning : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. LÄS MER

4. 8. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

   Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Maria Zoi Damanaki; Michaela Kanaan; [2021]
   Nyckelord :Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

   Sammanfattning : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. LÄS MER

5. 9. Sustainable Consumption and Production in International Development Cooperation : A case study of the Swedish International Development Cooperation Agency (Sida)

   Magister-uppsats,

   Författare :Jennie Broman; [2021]
   Nyckelord :;

   Sammanfattning : Sustainable consumption and production (SCP) is integral within the international sustainable development agenda both as goal and objective. As well as linking people and society to the broader picture of development, sustainable consumption helps the global sustainability agenda to connect with individuals because it affects everyday practices at home and in society. LÄS MER

7. 10. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Emma Jansson; Udani Pettersson; [2020-07-02]
   Nyckelord :Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

   Sammanfattning : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. LÄS MER