Sökning: "consumer experiences"

Visar resultat 16 - 20 av 382 uppsatser innehållade orden consumer experiences.

1. 16. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

   Kandidat-uppsats,

   Författare :Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
   Nyckelord :Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

   Sammanfattning : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. LÄS MER

3. 17. Exploring the Implementation of the Circular Economy in the Netherlands

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Timothy Christopher Henk van Kassel; Kudzaishe Manakiro Joseph Rukobo; [2023]
   Nyckelord :Circular Economy; The Netherlands; Strategy Adoption; Strategy Promotion; External Factors;

   Sammanfattning : The aim of this research is to explore the state of circular economy adoption and promotion in the Netherlands from the viewpoint of professionals in the field. This research is particularly relevant because the concept of a circular economy is booming all throughout the world, and the Netherlands represents one of the front runners in the application of related strategies. LÄS MER

4. 18. The perceptions and experiences of urban dwellers, regarding the transition from an agrarian to an urban society : A qualitative interview study conducted in Urban Babati, Tanzania

   Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

   Författare :Elin Björklund; Oscar Segermark Viström; [2023]
   Nyckelord :urbanization; agriculture; perceptions; Tanzania; Babati; Global South; sustainable development; Metabolic Rift Theory;

   Sammanfattning : This study investigates how farmers, authorities, day laborers and full-time employees experience and perceive the transition from an agrarian to a more urban society in Babati, Tanzania. It is an interview-based essay, and an inductive thematic analysis method has been used to analyze the perceptions and experiences about the transition, and to profoundly examine the main environmental, social, and economic benefits and challenges that follows. LÄS MER

5. 19. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
   Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

7. 20. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. LÄS MER