Avancerad sökning

Visar resultat 1 - 5 av 31 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. An Understanding for CSR Communication Strategies : A content analysis of furniture & interior retailers CSR communication strategies

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Oskar Sörman; Joel Karlsson; [2022]
    Nyckelord :Triple Bottom Line TBL ; Corporate Social Responsibility CSR ; Communication; Furniture and Interior Retailers; Business Ethics; Sustainability;

    Sammanfattning : The increased interest and awareness of sustainability from an consumer perspective has also implicated increased interest among furniture and interior retailers. Sustainability does not only imply environmentally friendly products and have become a discussed topic in multiple contexts. LÄS MER

  4. 3. Product Lifetime Extension - Identifying and investigating the opportunities and challenges presented by business and customers in extending product lifetime from a circular economy perspective

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell produktion

    Författare :Tarek Jannusi; Hrishav Paul; [2022]
    Nyckelord :product lifetime; accessibility; circular economy; design; product obsolescence; supply-chain; produkt livslängden; tillgängligheten; cirkulär ekonomi; design; produkters inkurans; leveranskedjan;

    Sammanfattning : In order to meet the needs of the generations to come and to achieve the global target of maximum climate change of 1.5 degrees, we need to transform the way the society consumes natural resources. The purpose of this research is to effectively align the needs of the businesses and customers alike to accelerate a market-driven resource efficiency. LÄS MER

  5. 4. Corporate Social Responsibility : Förhållandet mellan CSR kommunikation av företag inom energidrycksbranschen och konsumenternas uppfattning

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Roshni Rahman; Måns Karlsson; [2022]
    Nyckelord :CSR; communication; consumer; energy drink industry and social responsibility; CSR; kommunikation; konsument; energidrycksbranschen och socialt ansvar;

    Sammanfattning : This study aims to examine the relationship between CSR communication by companies in the energy beverage industry and consumers' perception of the communication. Today’s society has during the past few years placed more and more interest on companies and is demanding the consideration for social and environmental responsibilities. LÄS MER

  7. 5. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Oskar Brandberg; Mathias Myrefelt Norlinger; Kevin Ngo; [2020]
    Nyckelord :Nike; Swedish consumer behaviour; Political Consumerism; Kaepernick; Political stance; Business and Economics;

    Sammanfattning : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. LÄS MER