Sökning: "customer in the communication process model"

Visar resultat 1 - 5 av 110 uppsatser innehållade orden customer in the communication process model.

  1. 1. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Lena Baum; Imge Günes; [2023]
    Nyckelord :value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

    Sammanfattning : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. LÄS MER

  3. 2. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

    Magister-uppsats, Jönköping University

    Författare :Kiran Raza; Sai Madhavi Palle; [2023]
    Nyckelord :Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

    Sammanfattning : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. LÄS MER

  4. 3. Hantera slöseri i omrullningsprocesser : En fallstudie på ett pappersföretag

    Kandidat-uppsats, Högskolan i Gävle/Industriell ekonomi

    Författare :Linnea Edvardsson; Klara Spåls; [2023]
    Nyckelord :Post-processing; Processorientation; Planningprocess; Continuous improvements.; Efterbehandling; Processorientering; Planeringsprocess; Ständiga förbättringar;

    Sammanfattning : Följande studie syftar till att kartlägga planeringsprocessen och identifiera brister med den, samt ge förbättringsåtgärder för omrullningen på ett fallföretag. Genom utvecklingen av en generell konceptuell modell för att förbättra planeringsprocesser av omrullning. LÄS MER

  5. 4. Kultur av ständiga förbättringar : inom en offentlig verksamhet

    Kandidat-uppsats, Uppsala universitet/Industriell teknik

    Författare :Susanna Fredriksson; [2023]
    Nyckelord :benchmarking; continuous improvements; cornerstone model of total quality management; improvements; organizational culture; processes; public sector; quality technology; total quality management; work procedure; arbetssätt; benchmarking; förbättringsarbeten; hörnstensmodellen; kvalitetsteknik; offensiv kvalitetsutveckling; offentlig myndighet; organisationskultur; processer; ständiga förbättringar;

    Sammanfattning : The lack of a culture of continuous improvement means that organizations risk losing efficiency, cutting back on financial savings and becoming a less attractive employer. Creating a culture of continuous improvement is thus important. Trafik och samhälle in the Uppsala region wants to build an established culture of continuous improvement. LÄS MER

  7. 5. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :João Ferreira; [2023]
    Nyckelord :Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Sammanfattning : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. LÄS MER