Sökning: "customer value proposition"

Visar resultat 6 - 10 av 148 uppsatser innehållade orden customer value proposition.

1. 6. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Matilda Schill; Ebba Flykt; [2023]
   Nyckelord :sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER

3. 7. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sofia Dolff Sandelius; Ida Thyberg; [2023]
   Nyckelord :Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

   Sammanfattning : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. LÄS MER

4. 8. Facilitation of sustainability in early phases of start-up development

   Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

   Författare :Iryna Kozinska; [2023]
   Nyckelord :sustainability; start-ups; sustainable business models; early stages; life-centred design.;

   Sammanfattning : The thesis focuses on the integration of sustainability in the early stages of startups by developing a new framework. Given the resource constraints and focus on viability, it might be difficult for startups to consider sustainability at these early stages. A literature review revealed a lack of information on this subject. LÄS MER

5. 9. Hur coworkingföretag kan expandera inom nya kundsegment : En studie om segmentering och tillhörande värdeerbjudande

   Master-uppsats, Linköpings universitet/Industriell ekonomi

   Författare :Olle Ludvigsson; Axel Mannerson; [2023]
   Nyckelord :;

   Sammanfattning : Coworking för företag, så kallad corporate coworking är idag en framväxande marknad som möjliggör företag att arbeta bredvid varandra i samma kontor, där de kan dela med sig av kunskap och nätverka genom både formella möten och informellt umgänge. Marknaden re- presenterar en källa för tillväxt för coworkingbranschen och har på senare tid blivit mer bety- delsefull i takt med ett ökat intresse från större företag. LÄS MER

7. 10. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Morgan Bryer; Anton Palmén; [2023]
   Nyckelord :ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

   Sammanfattning : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. LÄS MER