Sökning: "digital B2C service companies"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden digital B2C service companies.

  1. 1. Cross-Functional Team Success Factors : A Case Study at a High-Growth Scale-Up

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :JONATAN AHLQVIST; EDWARD ALPSTEN; [2020]
    Nyckelord :Cross-functional Teams; Organizational Communication; Organizational Culture; Business Stages; Emergent Networks; Stage Setting Elements; Enablers; Team Behavior; Tvärfunktionella Cross-functional team; Organisatorisk kommunikation; Organisationskultur; Företagsstadier; Emergenta Nätverk; Enablers; Gruppbeteende;

    Sammanfattning : In a growing digital economy, the possibilities for newly established companies are immense, and the market for innovative, disruptive products has grown exponentially. In this environment, single-person start-ups exist alongside billion-dollar organizations with thousands of employees. LÄS MER

  3. 2. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Nyckelord :Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Sammanfattning : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. LÄS MER

  4. 3. What are the advantages and disadvantages for digital B2C service companies when working with innovation in an agile way?

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Anna Dyrhage; [2020]
    Nyckelord :Innovation; agile; advantages; disadvantages; digital B2C service companies;

    Sammanfattning : This paper investigates advantages and disadvantages of working agile in an innovation process. Both agile and innovation are two words that can be seen as buzzwords. However, they are two words that in one way or another can make a company successful. LÄS MER

  5. 4. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Josefin Håkanson; [2020]
    Nyckelord :user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

    Sammanfattning : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. LÄS MER

  7. 5. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Helena Kindblom; Victoria Renström; [2018]
    Nyckelord :Customer emotion; customer engagement; customer loyalty; advocacy; customer growth; customer acquisition; customer development; customer retention;

    Sammanfattning : With the significant shifts and upheaval in the marketplace due to digitalisation, and evolving customer behaviour, it is becoming increasingly imperative for businesses to build and maintain strong connections with their customers. This new business setting causes major implications for companies’ formulation of strategies. LÄS MER