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Visar resultat 1 - 5 av 114 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Sports and Business in a Swedish Football Club A case study on Örebro SK

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Gabriel Bekassy Fritzson; Clara Bascuas; [2024]
    Nyckelord :Institutional logics; Football; PMS; Compromising; ; Commercialization;

    Sammanfattning : One must not forget that we are working with people, we cannot simply purchase a more powerful engine. The quote from an employee in our case organization emphasizes the human aspect in football operations, cautioning against the belief that acquiring superior resources guarantees better performance. LÄS MER

  3. 2. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
    Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

  4. 3. Modeling Stoppage Time as a Convolution of Negative Binomials

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Avdelningen för systemteknik

    Författare :Råvan Talani; [2023]
    Nyckelord :Machine learning; negative binomial; convolution; stoppage time; injury time; extra time; football;

    Sammanfattning : This thesis develops and evaluates a probabilistic model that estimates the stoppage time in football. Stoppage time represents the additional minutes of play given after the original matchtime is over. It is crucial in determining the course of events during the remainder of a match, thereby affecting the odds of live sports betting. LÄS MER

  5. 4. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Nyckelord :Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Sammanfattning : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. LÄS MER

  7. 5. Fotbollsklubbar i en kommersialiserad värld : En kvalitativ studie om hur semi-kommersiella elitfotbollsklubbar bedrivs sportsligt och ekonomiskt

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Erik Palm; Yazan Shihbi; [2023]
    Nyckelord :Football; Management control; Professionalization; Commercialization; Fotboll; Ekonomistyrning; Professionalisering; Kommersialisering;

    Sammanfattning : Allt fler fotbollsklubbar har börjat genomgå en professionaliseringsprocess, där dessa i större utsträckning börjar efterlikna vanliga företag. Detta har resulterat i ett ökat fokus på kommersialisering, och en ökad betydelse av ekonomi inom fotbollsklubbar. LÄS MER