Sökning: "hotel Questionnaire"

Visar resultat 16 - 20 av 34 uppsatser innehållade orden hotel Questionnaire.

1. 16. Hotellbranschens roll i kampen mot sexhandeln : en studie om det sociala ansvarstagandet bland hotell i Sverige

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Julia Waage; Peter Laveryd; [2017]
   Nyckelord :sex trade; hotel; social responsibility; csr; sexhandel; hotell; socialt ansvar;

   Sammanfattning : Turismindustrin är ständigt växande över hela världen och hotellbranschen är den mest betydelsefulla aktören i det turistiska systemet. Därför är det av stor vikt att den tar sin stora roll och så även sitt samhälleliga ansvar på största allvar. LÄS MER

3. 17. Travelling green : Variables influencing students’ intention to select a green hotel

   Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Julia Lindqvist; Mikaela Andersson; [2015]
   Nyckelord :The Theory of Planned Behaviour; green hotels; intention to visit; perceived moral obligation; environmental awareness;

   Sammanfattning : Problematization: Tourism has a major impact on the environment. However, there is a conflict of interest making it difficult for the hotel business to decrease this impact. On the one hand, there is a pressure for environmentally friendly behaviour from society. On the other hand, the customers want to be pampered during their hotel stay. LÄS MER

4. 18. Travelling Football Fans & Hotel Selection

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Anestis Zoumpoulakis; [2015]
   Nyckelord :Sport tourism; football; fandom subculture; city-break travel; hotel selection; hotel attributes; Social Sciences;

   Sammanfattning : The aim of this study is to investigate the hotel attributes that affect selection by football fans when travelling away from home to participate in a sport event. Attributes that identified in previous researches were segmented into five major sets and the most common and relevant to the purposes of this study were chosen to form the questionnaire. LÄS MER

5. 19. CSR's effect on brand image

   Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Elly Gudjonsdottir; Albina Jusubova; [2015]
   Nyckelord :CSR; corporate social responsibility; brand image; service industry; marketing;

   Sammanfattning : The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?” This study has a positive and deductive approach with a cross sectional design. LÄS MER

7. 20. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China

   Magister-uppsats,

   Författare :Zhe Huang; Linlin He; [2015]
   Nyckelord :Keywords: experiential marketing; experiential value; experience design; APP for hotel;

   Sammanfattning : Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. LÄS MER