Sökning: "hotel market"

Visar resultat 1 - 5 av 102 uppsatser innehållade orden hotel market.

  1. 1. Hotels in Sweden in the regard of green marketing

    Magister-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Elza Jakovele; [2023]
    Nyckelord :green marketing; hotels; Sweden; managers; discourse; sustainability;

    Sammanfattning : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. LÄS MER

  3. 2. Varumärkeslojalitet inom hotellbranschen : En kvalitativ studie på svenska fritidsresenärer

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Bjälvestrand Ida; Saga Forsman; [2023]
    Nyckelord :Brand Loyalty; Hotel Industry; Brand Trust; Brand Image; Consumer Satisfaction; Perceived Value; Varumärkeslojalitet; hotellindustrin; varumärkestillit; varumärkesimage; kundnöjdhet; upplevt värde;

    Sammanfattning : Aim: The aim of the study is to examine which factors affecting hotel brand loyalty among Swedish leisure- travelers are the most central. Previous studies regarding hotel brand loyalty are lacking on the Swedish market, and therefore a research gap has been identified. LÄS MER

  4. 3. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Sebastian Davidsson; [2023]
    Nyckelord :Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Sammanfattning : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. LÄS MER

  5. 4. Job Satisfaction - A Key Factor or Not for the Luxurious Hotels In Bulgaria?

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Viliana Miroslavova Borisova; Derin Kate McIntyre; Desislava Stoyanova Nenova; [2023]
    Nyckelord :job satisfaction; drivers and hinders; hotels; hospitality industry; employee satisfaction; Bulgaria;

    Sammanfattning : Background: Given the impact of job satisfaction on service quality and the value, job satisfaction holds significant importance in the hospitality industry. Understanding the drivers and hinders of job satisfaction is vital in an industry influenced by globalization and market competition. LÄS MER

  7. 5. Att återhämta en bransch i kris. En kvalitativ studie om den rådande personalbristen i hotell- & restaurangbranschen

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Hjalmar Lillfors; Ylva Lindmark; [2022-08-16]
    Nyckelord :;

    Sammanfattning : Following the removal of the restrictions that were caused by the covid-19 pandemic the hotel and restaurant industry have suffered a significant staff shortage. The study aims to create an understanding as to whether the work environment in the hotel and restaurant industry have contributed to the current staff shortage and how companies within the hotel and restaurant industry can work in order to attract and motivate workforce in the short and long term. LÄS MER