Sökning: "identifying loyalty"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden identifying loyalty.

  1. 1. Trocaderos rebranding – från töntigt till trendigt : En kvalitativ fallstudie om varumärkespersonligheten som strategisk aspekt vid rebranding

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Hanna von Szalay; Vendela Nygren; [2023]
    Nyckelord :Rebranding; brand personality; brand strategy; Aaker; beverage industry; Trocadero; Rebranding; varumärkespersonlighet; varumärkesstrategi; Aaker; dryckesindustrin; Trocadero;

    Sammanfattning : I studier om rebranding görs det ofta en uppdelning i en visuell och en strategisk aspekt, där fokus i huvudsak ligger på den visuella aspekten. Det som saknas i forskning om rebranding är den strategiska aspekten – bland annat en förändrad varumärkesperson- lighet. LÄS MER

  3. 2. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Nyckelord :B2B buying behaviour; Branding; Service industry; Service branding;

    Sammanfattning : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. LÄS MER

  4. 3. Digital transformation in interior design industry using human-centered design : Addressing internal limitations in the furniture, fixtures, and equipment department and enhancing satisfaction of corporate clients and interior design professionals of UAE-based interior design company

    Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Yuliya Urban; [2023]
    Nyckelord :;

    Sammanfattning : This research provides a comprehensive analysis of the commercial furniture sales industry, with a focus on identifying how digital technologies can be utilized to improve customer satisfaction. The study explores the various internal limitations that can impact customer satisfaction, such as communication breakdowns, lack of collaboration, and inefficient project management processes. LÄS MER

  5. 4. Leveraging Service Recovery as a Marketing Tool

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Daniel Mubiru; Fiona Nyamache; [2023]
    Nyckelord :Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Sammanfattning : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. LÄS MER

  7. 5. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Roosa Maria Viloma; Katharina Nadine Junge; [2023]
    Nyckelord :Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. LÄS MER