Sökning: "international marketing and culture"

Visar resultat 16 - 20 av 91 uppsatser innehållade orden international marketing and culture.

  1. 16. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Annika Reitz; [2018]
    Nyckelord :Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Sammanfattning : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. LÄS MER

  3. 17. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lucas Christensson; Oskar Svensson; [2017]
    Nyckelord :Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Sammanfattning : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. LÄS MER

  4. 18. The Influence of Organisational Culture on Dynamic Marketing Capabilities : A case study in the e-tail industry

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Anne Herzig; Maria Karlsson; [2017]
    Nyckelord :Dynamic capabilities; dynamic marketing capabilities; organisational culture; the competing values framework; e-tail; retail. international marketing;

    Sammanfattning : Purpose and research question: The purpose of this research is to explore how dynamic marketing capabilities in international e-tail companies are influenced by organizational culture. Furthermore, the aim is to contribute to the theoretical field of marketing capabilities, as well as providing practical implications to managers in international e-tail companies. LÄS MER

  5. 19. The influence of culture on the selection process of international market and entry mode

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Nabil E Taji; Samed Zaatra; [2017]
    Nyckelord :Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Sammanfattning : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. LÄS MER

  7. 20. Hur framställs barnet? : En semiotisk bildanalys av individualistisk och kollektivistisk marknadsföring

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Eleonore Idnert Ekeskär; Caroline Berg; [2017]
    Nyckelord :Kulturskillnader; Global marknadsföring; Kollektivism; Individualism; Barndom;

    Sammanfattning : Kulturen skiljer sig åt mellan olika länder runtom i världen. Ett beteende som anses vara normalt i ett land, uppfattas istället som konstigt i ett annat. Dessa skillnader leder till att företag som verkar på den internationella marknaden måste anpassa sin marknadsföringsstrategi efter de kulturer de riktar in sig på. LÄS MER