Sökning: "international marketing and culture"

Visar resultat 26 - 30 av 91 uppsatser innehållade orden international marketing and culture.

1. 26. Standardization vs. Adaption within Advertising

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexander Fredholm; Saba Slatiel; [2015]
   Nyckelord :Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

   Sammanfattning : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. LÄS MER

3. 27. "To help others" : An explorative case study about how help is described and defined by volunteer tourists working with children and teenagers in Brazil.

   Master-uppsats, Ersta Sköndal högskola/Institutionen för socialvetenskap

   Författare :Ingrid Häggblom; [2015]
   Nyckelord :Volunteer tourism; Help; Aid; Development; Brazil; Post-colonialism;

   Sammanfattning : Volunteer tourism is a popular way for young Westerners to discover the world and at the same take on the role as an international aid worker. For a short time they get an opportunity to improve the life conditions of people in development countries and get to know a new culture. LÄS MER

4. 28. Customer Satisfaction in the Higher Education Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
   Nyckelord :customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

   Sammanfattning : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. LÄS MER

5. 29. Corporate Social Responsibility for Competitiveness: A case study of ABB

   Master-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Pauline Sturesson; Joseph Eromosele; [2014]
   Nyckelord :CSR; Marketing; International marketing; Competitiveness;

   Sammanfattning : The effect of each CSR dimension on competitiveness is in different attribute importance. ABB emphasizes the integration of its CSR policy embedded in entrire five dimensions of CSR in different practices. LÄS MER

7. 30. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Katrina Dietrich; Giorgos Angelakis; [2014]
   Nyckelord :International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

   Sammanfattning : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. LÄS MER