Sökning: "international marketing and culture"

Visar resultat 41 - 45 av 91 uppsatser innehållade orden international marketing and culture.

1. 41. Platsmarknadsföringen av Andalusien : en studie om det moriska arvets betydelse i platsmarknadsföringen av Andalusien

   Kandidat-uppsats, Lunds universitet/Europastudier

   Författare :Johannes Pomahazi; [2013]
   Nyckelord :the Moorish heritage; place brand; place identity; videoanalysis; Andalusien; det moriska arvet; videoanalys; platsmarknadsföring; platsidentiet; Andalusia; Social Sciences;

   Sammanfattning : When the Muslim armies for the first time crossed the Strait of Gibraltar in 711 a prospering epoch of Moorish culture and science started in Southern Spain. In today´s Southern region of Spain, Andalucia, there are still to find impressive Moorish buildings and the Muslim-Andalusian spirit is still present generating emotional and religious impulses. LÄS MER

3. 42. Product standardization and adaptation in International Marketing : A case of McDonalds

   Magister-uppsats, Institutionen för ekonomi och it

   Författare :Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
   Nyckelord :Standardization; adaptation; culture; product; global; international;

   Sammanfattning : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. LÄS MER

4. 43. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
   Nyckelord :Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

   Sammanfattning : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. LÄS MER

5. 44. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Maria Zaytseva; Alena Bazyleva; [2012]
   Nyckelord :Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

   Sammanfattning : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. LÄS MER

7. 45. Strategy 2 Performance : Turing Strategy 2 Performance through Successful Implementation

   Kandidat-uppsats, Institutionen för teknik, TEK

   Författare :Emelie Ekblad; [2012]
   Nyckelord :Strategy Implementation; Industrial Dynamics; Innovation;

   Sammanfattning : The purpose of this study was to understand key challenges in turning strategy to performance, and with that as a fundament suggest a model for the strategy implementation process. The work is based on a theoretical framework that brings together and merges different areas of science to create new synergies and leveraged results. LÄS MER