Sökning: "leisure industry"

Visar resultat 1 - 5 av 80 uppsatser innehållade orden leisure industry.

1. 1. The Soundtrack to a Life : Kartläggning av artisters hälsa i musikbranschen

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Linnea Axelson; [2024]
   Nyckelord :Health; Artist; Manager; Music industry; Motivation; Sustainability; Holism; Hälsa; Artist; Manager; Musikindustrin; Motivation; Hållbarhet; Holism.;

   Sammanfattning : Background: Being an artist in the Swedish music industry in 2023 has been found to labor relations involving challenges related to health, hope, creativity and inspiration(Rödblom et al., 2023). LÄS MER

3. 2. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Zachary Sporn; [2023]
   Nyckelord :Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Sammanfattning : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. LÄS MER

4. 3. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Nyckelord :SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Sammanfattning : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. LÄS MER

5. 4. Digitala knuffar: den osynliga handen vid online handel : En fallstudie av ett ledande detaljhandelsföretag inom sport- och livsstilsmodesegmentet

   Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Tintin Lundgren; [2023]
   Nyckelord :digital nudging; retail companies; digital retail channels; digital platforms; sport and leisure fashion; Digitala knuffar; detaljhandelsföretag; digitala handelskanaler; digitala plattformar; sport- och livsstilsmode;

   Sammanfattning : Som resultat av globalisering och teknologisk utveckling genomför människor flera beslut i sina privata och professionella liv från digitala enheter. Beslutsfattningen varierar från informationsinhämtning, underhållning och framför allt näthandel. LÄS MER

7. 5. Varumärkeslojalitet inom hotellbranschen : En kvalitativ studie på svenska fritidsresenärer

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Bjälvestrand Ida; Saga Forsman; [2023]
   Nyckelord :Brand Loyalty; Hotel Industry; Brand Trust; Brand Image; Consumer Satisfaction; Perceived Value; Varumärkeslojalitet; hotellindustrin; varumärkestillit; varumärkesimage; kundnöjdhet; upplevt värde;

   Sammanfattning : Aim: The aim of the study is to examine which factors affecting hotel brand loyalty among Swedish leisure- travelers are the most central. Previous studies regarding hotel brand loyalty are lacking on the Swedish market, and therefore a research gap has been identified. LÄS MER