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Visar resultat 21 - 25 av 444 uppsatser som matchar ovanstående sökkriterier.

  1. 21. Gränssnitt och diskurser : En multimodal kritisk diskursanalys av UR Plays startsida Urplay.se.

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

    Författare :Mira Andersen; [2023]
    Nyckelord :Multimodal Critical Discourse Analysis; website design; Public service; Utbildningsradion; Multimodal kritisk diskursanalys; webbdesign; gränssnitt;

    Sammanfattning : This study presents an analysis of UR Play's homepage and its use of visual and textual elements as online control mechanisms from a technographic perspective with a focus on social semiotics. The study employed the social semiotic method of multimodal critical discourse analysis (MCDA). LÄS MER

  3. 22. Context-aware Swedish Lexical Simplification : Using pre-trained language models to propose contextually fitting synonyms

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Emil Graichen; [2023]
    Nyckelord :automatic text simplification; lexical simplification; Swedish; BERT; GPT-3; evaluation dataset; synonymy;

    Sammanfattning : This thesis presents the development and evaluation of context-aware Lexical Simplification (LS) systems for the Swedish language. In total three versions of LS models, LäsBERT, LäsBERT-baseline, and LäsGPT, were created and evaluated on a newly constructed Swedish LS evaluation dataset. LÄS MER

  4. 23. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Malin Uhlander; [2023]
    Nyckelord :omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

    Sammanfattning : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. LÄS MER

  5. 24. How to Make a Narrative Fly?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Kevin Fritz; [2023]
    Nyckelord :Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Sammanfattning : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. LÄS MER

  7. 25. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

    Master-uppsats, Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Författare :Weicheng Li; [2023]
    Nyckelord :Internet neologisms; language integration; search trends; familiarity; patterns; Languages and Literatures;

    Sammanfattning : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. LÄS MER