Sökning: "market psychology"

Visar resultat 1 - 5 av 103 uppsatser innehållade orden market psychology.

1. 1. The Wealth of Moral Sentiments : En studie av Adam Smiths syn på lönearbete

   Magister-uppsats, Malmö universitet/Fakulteten för lärande och samhälle (LS)

   Författare :Richard Jönsson; [2023]
   Nyckelord :;

   Sammanfattning : My ambition in the midst of the myriad of conflicting views in Smith scholarship has been to examine Smith’s perspective on wage labour, as formulated in The Wealth of Nations, in light of previous research, the historical context, his moral psychology described in The Theory of Moral Sentiments, and his presentation of rights developed in Lectures on Jurisprudence. Therefore, the central question has been, “How did Adam Smith perceive wage labour?” Since The Wealth of Nations was formulated in a specific historical context - which has come to be known as the Scottish Enlightenment -, it is necessary to approach the text with an understanding of these historical conditions in order to grasp Smith's economic theory. LÄS MER

3. 2. Diablo: Immortal, A Pay-to-Win Study

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Keming Zhang; Ruiqi Liu; [2023]
   Nyckelord :Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

   Sammanfattning : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. LÄS MER

4. 3. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Lova Barthelson; My Persson; [2023]
   Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

   Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

5. 4. Evaluation of how text-to-speech can be adapted for the specific purpose of being an AI psychologist

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Pooya Rayat; Hugo Westergård; [2023]
   Nyckelord :Text-to-Speech Synthesis; AI Psychologist; Voice Traits; Conditional Speech Synthesis; Economic Impact of TTS Technolog;

   Sammanfattning : In this research, our goal was to pinpoint the crucial characteristics that make a voice suitable for an AI psychologist. More importantly, we wanted to explore how Text-To-Speech (TTS) combined with conditional voice controlling, also known as ”prompting”, could be used to incorporate these traits into the voice generation process. LÄS MER

7. 5. Fine-tuning a LLM using Reinforcement Learning from Human Feedback for a Therapy Chatbot Application

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Desirée Bill; Theodor Eriksson; [2023]
   Nyckelord :Ethics; Fine-tuning; Large Language Models; Machine learning; Psychology; Reinforcement Learning from Human Feedback;

   Sammanfattning : The field of AI and machine learning has seen exponential growth in the last decade and even more so in the recent year with the considerable public interest in Large Language models (LLMs) such as chat-GPT. LLMs can be used for several purposes, but one possible application would be fine-tuning a model to perform a particular function in a specific field. LÄS MER