Sökning: "marketing Company"

Visar resultat 1 - 5 av 2054 uppsatser innehållade orden marketing Company.

  1. 1. Barbie TM. Från Plastic Fantastic till Empowerment Chic: En Semiotisk Resa genom Barbies Reklamuniversum

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Elsa Dandanell; Maja Jansson; [2024-03-04]
    Nyckelord :Barbie; Barbie commercials; Barbie Semiotics; Feminism; Uppfostran Genus; Semiotik; Genussystemet;

    Sammanfattning : Exectutive summary Barbie is more than just a toy, she is a phenomenon. Consumers love her as much as others hate her. It has been argued that the doll is damaging young childrens views of themselves and setting them up for a future of striving to achieve impossible beauty standards. LÄS MER

  3. 2. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Bolmgren; Emma Axelsson; Julia Krusell; [2024]
    Nyckelord :Keywords: Chatbots; customer service; service quality; dissatisfaction; frustration; Technology and Engineering; Business and Economics;

    Sammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER

  4. 3. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Lundgren; Alma Wikberg; [2024]
    Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

    Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER

  5. 4. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ebba Bäckman; Ella Åberg; [2023-09-20]
    Nyckelord :Greenwashing; Grön marknadsföring; Reklam; Multimodal analys; Semiotik; Retorikanalys;

    Sammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER

  7. 5. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
    Nyckelord :Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

    Sammanfattning : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). LÄS MER