Sökning: "marketing device"

Visar resultat 1 - 5 av 42 uppsatser innehållade orden marketing device.

  1. 1. Hur MDR påverkar tillverkare av personlyftar och rullstolar - Standarder och upphandlingskrav

    M1-uppsats, KTH/Medicinteknik och hälsosystem

    Författare :Sofia Wronska; [2023]
    Nyckelord :Medical Device Regulation; MDR; Wheelchairs; Patient Lifts; Standards; Procurements; Förordning om medicintekniska produkter; MDR; Rullstolar; Personlyftar; Standarder; Upphandlingar;

    Sammanfattning : Sedan 2021 regleras medicintekniska produkter inom EU av förordningen MDR (EU 2017/745). Det primära syftet med regelverket är att säkerställa ändamålsenliga produkter med hög säkerhet. Det nya regelverket ställer högre krav på företag som tillverkar medicintekniska produkter samt andra aktörer inom den medicintekniska industrin. LÄS MER

  3. 2. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

    Master-uppsats, KTH/Medicinteknik och hälsosystem

    Författare :Soziar Bamyr Hanssen; [2022]
    Nyckelord :SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

    Sammanfattning : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. LÄS MER

  4. 3. A study of consumer behaviour in the digital world - The power of alternatives

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Nilsson Eric; Mohlin Ludvig; [2021]
    Nyckelord :Marketing; business economy; decision-making; consumer behavior; options; alternatives;

    Sammanfattning : As COVID-19 has led to more desktop usage overall it could be said that the screen size has increased for the general consumer. Previous research shows that what device a consumer uses when browsing the internet also affects their behaviour and more particularly their decision making. LÄS MER

  5. 4. Investigating the impact of nudging on customers’ behavior : A retail store experiment with IoT devices

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Robert Ferm; [2021]
    Nyckelord :Choice architecture; Customer behavior; Customer satisfaction; Decision- Making; IoT; Marketing; Motion Sensor; Need for Touch; NFT; Nudge; Nudging; Retail;

    Sammanfattning : Between 4000-10 000 ads each day every day. That is how many ads we as customers are exposed to individually, each and every day. To reach a higher efficiency in marketing, marketing managers and store owners nowadays aiming to increase the customer satisfaction by striving to understand the customer behavior and their decisioning-making. LÄS MER

  7. 5. Examining the effectiveness of various leadership styles in Indian companies during the Covid-19 pandemic

    Master-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Författare :Rohan Geddada Sagar; Bhavin Chauhan; [2021]
    Nyckelord :Pandemic; Leadership style; Covid-19; Effectiveness;

    Sammanfattning : The purpose of this study is to find out which leadership styles are effective during the COVID-19 pandemic in India. In this study, the term “effective leadership styles” is used for defining the efficiency level of a leadership style in COVID-19 pandemic. LÄS MER