Sökning: "marketing intelligence"

Visar resultat 1 - 5 av 119 uppsatser innehållade orden marketing intelligence.

  1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Hampus Ekman; Erik Strand; [2024]
    Nyckelord :GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

    Sammanfattning : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. LÄS MER

  3. 2. AI vs. Humans: Who do we trust?: Examining trust in AI among Swedish adults

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Rebecka Berg; Gustav Linder; [2024]
    Nyckelord :Trust in AI; Cognitive trust; Emotional trust; Subjectivity in AI; Decision-making;

    Sammanfattning : This study investigates trust in Artificial Intelligence (AI) among Swedish adults, focusing on how different factors influence this trust and the nuances of AI-human decision-making. A quantitative survey, distributed mainly on Swedish university campuses, centered around four scenarios: Dating, Math, Doctor and Career, aimed at gauging emotional and cognitive trust in AI and the preference for AI or human recommendations across various contexts. LÄS MER

  4. 3. SYSTEMATIC ANALUSIS OF DEPLOYING ARTIFICIAL INTELLIGENCE TECHNOLOGY IN RETAIL SECTOR FOR IMPROVING CUSTOMER SUPPORT AND REVENUE GROWTH

    L3-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :NITIN GARG; SUMEET SOLANKI; [2023]
    Nyckelord :Customer Segmentation; Customer identification; Customer Satisfaction; Chatboat Assistance ;

    Sammanfattning : Over the last decade, retailing has been shifted to online eras of selling. And in order toidentify the needs of customers companies are using several tools and AI is one of them.AI is used as most prominent and most reliable tool to find out the needs andrequirements of the customers. LÄS MER

  5. 4. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

    M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ebba Viberg; Louise Halldén; [2023]
    Nyckelord :Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

    Sammanfattning : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. LÄS MER

  7. 5. Människa vs. Maskin : En studie om Artificiell Intelligens i marknadsföringens värld.

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Karolina Thollander; Johanna Malm Sandberg; [2023]
    Nyckelord :Artificial Intelligence; B2B marketing; Digital marketing; Marketing mix; ChatGPT; AI in digital marketing; Artificiell Intelligens; B2B-marknadsföring; Digital marknadsföring; Marknadsföringsmix; ChatGPT; AI inom digital marknadsföring;

    Sammanfattning : Artificiell Intelligens, AI, har genom den senaste tidens tekniska utveckling fått en allt större roll inom marknadsföringsarbetet. Denna studie syftar till att undersöka hur ansvariga inom marknadsföring upplever att AI påverkar deras arbete samt hur ett möjligt samarbete mellan AI och människan kan se ut inom marknadsföring. LÄS MER