Sökning: "marketing of airlines company"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden marketing of airlines company.

1. 1. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
   Nyckelord :Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

   Sammanfattning : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. LÄS MER

3. 2. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lisa Scheider; Brittany Purkis; [2016]
   Nyckelord :Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Sammanfattning : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. LÄS MER

4. 3. Är företagen maktlösta? : En studie om hur tjänsteverksamheter kan gynnas av eWOM.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sofia Persson; Sofia Pettersson; Robin Thunberg; [2015]
   Nyckelord :electronic word-of-mouth; regional airlines; two-way communication; personal connection; hot topics; ambassadorship; servicequality; physical evidence.; elektronisk-word-of-mouth; regionala flygbolag; tvåvägskommunikation; personlig anknytning; snackisar; ambassadörsskap; servicekvalitet; servicelandskap;

   Sammanfattning : Syfte & Forskningsfråga: Syftet med denna studie är att förstå hur regionala flygbolag arbetar med elektronisk word-of-mouth (eWOM) genom att undersöka och analysera på vilket sätt företag kan arbeta med eWOM, vilken betydelse eWOM har för tjänster inom turismsektorns privata marknad samt vilket inflytande konsumenter har genom eWOM. Med syftet i baktanke formulerades forskningsfrågan: Vilken betydelse har eWOM för företag inom turismsektorn och hur kan de använda eWOM i sin marknadsföring?   Metod: I denna studie har vi använt oss utav en kvalitativ metod för att ha möjlighet att få en djupare förståelse för det valda forskningsämnet. LÄS MER

5. 4. Nordic Air Freight Market Visions for Cargo Business Development from Airport Management view-point -Based on a case study of Swedish LFV Landvetter Airport and their industry network

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Satu Kettunen; Li Pengfei; [2010-06-23]
   Nyckelord : Nordic Air freight; Air cargo industry; Air freight Development; Aviation Industry; services; Airport Management; Airport Development; business development; Airport Marketing; Airport systems; market situation; competition; market forces; Competitive analysis; Strategy;

   Sammanfattning : Severe financial crisis sweeping the world causes international trade to fall down sharper than expected in 2009. As taking care of goods physical movement, the transportation industry has been severely impacted and the air freight business with it. LÄS MER

7. 5. Adding Value to Hotel Loyalty Programs for both Guest and Hotel

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Maki Yokota-Landou; Tomoko Kitamura; Luke Gillies; [2006]
   Nyckelord :;

   Sammanfattning : Loyalty programs are widely used in the tourism and hospitality industry, indeed instances where airlines, hire-car agencies and hotels are not part of a program are rare. Loyalty Programs not only encourage and reward customer loyalty but allow a company to learn specific details about an individual’s patterns and behaviour. LÄS MER