Sökning: "marketization"
Visar resultat 36 - 40 av 88 uppsatser innehållade ordet marketization.
36. A new profile for non-profit actors? : Tracing marketization in Médecins Sans Frontières
Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionenSammanfattning : This thesis engages in and contributes to the current debate of marketization on the potential consequences of the seemingly increasing marketization of non-governmental organizations and the emerge of for-profit actors in humanitarian work, focusing on one of the biggest actors in humanitarian aid; Médecines Sans Frontières (MSF). By interviewing three highly positioned representatives from the organization, examining a report on the matter as well as MSF website several aspects of marketization identified in the literature were searched for, such as: market language/concepts, commercialization, private sector funding and professionalization. LÄS MER
37. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. LÄS MER
38. Strategisk legitimitet : En kvalitativ studie om Försvarsmaktens kommunikativa arbete ur ett nyinstitutionellt perspektiv
Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : This study is about how the Swedish Armed Forces, as a government organization, can communicate constructively in relation to legitimate communication on their official website. Today's communication as an official organization is increasingly dominated by the so-called marketization. LÄS MER
39. Does it pay off to be formal? How different financing choices affect the performance of Chinese private firms
Magister-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : This thesis studies the link between private firm performance and access to finance from a formal financial institution in China. Using firm-level data collected by the World Bank from 2700 private Chinese firms in the period December 2011 to February 2013, this paper finds a positive connection between the use of formal finance and private firm performance. LÄS MER
40. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising
Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskapSammanfattning : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. LÄS MER
