Sökning: "mixed branding"

Visar resultat 1 - 5 av 52 uppsatser innehållade orden mixed branding.

  1. 1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Oskar Eriksson; [2023-11-07]
    Nyckelord :;

    Sammanfattning : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. LÄS MER

  3. 2. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
    Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

  4. 3. Gaining Social Power In a Time of Conflict : A case study on how the two superpowers China and the US are using security branding on Twitter to gain social power during an ongoing war.

    Kandidat-uppsats, Högskolan Väst/Institutionen för ekonomi och it

    Författare :Emil Karlsson; Linda Wilsson; [2023]
    Nyckelord :Security Branding; Generic Frames; Digital Diplomacy; International Relations; Soft Power; Social Power; Superpower Rivalry; Twitter;

    Sammanfattning : How are the two superpowers of the world using Twitter as a platform for gathering global support for their policies when tweeting about an ongoing international conflict? That is the question that is answered in this thesis through a small-N case study. A mixed-method content analysis, based on security branding and generic framing, was applied to the data to determine how security branding is used by the actors to acquire social power. LÄS MER

  5. 4. Logotypdesign för att skapa Brand Attachment : En studie om konsumentens syn på vilka estetiska egenskaper en logotyp ska ha för att skapa brand attachment

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Doris Rörström; Alva Carlsson; [2023]
    Nyckelord :Brand attachment; Logotypes; Elements of the logo; Brand attachment; Logotyper; Logotypens element;

    Sammanfattning : Today's rise of brands makes it increasingly difficult to differentiate on the market. Logos are seen as one of the main tools to express your business and are one of the first things consumers come into contact with. LÄS MER

  7. 5. The perfect app icon : A study on how design, colour and brand theories affect app icons

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Linda Hammarstrand; [2023]
    Nyckelord :Batchelor thesis; informatics; app icon; design principles; colour principles; branding principles; mixed method study; survey study;

    Sammanfattning : .... LÄS MER