Sökning: "nation branding identity"

Visar resultat 1 - 5 av 39 uppsatser innehållade orden nation branding identity.

  1. 1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Oskar Eriksson; [2023-11-07]
    Nyckelord :;

    Sammanfattning : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. LÄS MER

  3. 2. När länder blir varumärken och politiker marknadsförare En kvalitativ analys av den svenska regeringens publicering på sociala medier

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Johanna Hansson; Eléonor Johansson; [2023]
    Nyckelord :Public diplomacy; nation branding; nation branding identity; diplomatic listening; reputation management; cooperate; signals; social media; Offentlig diplomati; nationsvarumärkning; nationsvarumärkesidentitet; diplomatiskt lyssnande; nationsrykteshantering; samarbeta; signaler; sociala medier.; Social Sciences;

    Sammanfattning : This study aims to contribute to the research field of public diplomacy and nation branding on social media. The study examines how Swedish government representatives communicated nation branding, reputation management and public diplomacy. LÄS MER

  4. 3. Feminist Approaches to Self-Representation & Political Storytelling: A Modern Strategy of Nation Branding in the West

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Nicodemus Adsersen; [2023]
    Nyckelord :Feminist leadership; Nation branding; Constructed self-representation; Political storytelling; Western identity.; Law and Political Science;

    Sammanfattning : This essay sought to investigate the extent to which two Nordic Prime Ministers performed their leadership on Instagram in accordance with a feminist leadership theory during the Covid-19 crisis. It then inquired into those performances’ potential consequences. LÄS MER

  5. 4. Beyond the music : Exploring the Dynamics of National and European Identity in the Eurovision Song Contest

    Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

    Författare :Maja Ahlberg; [2023]
    Nyckelord :Eurovision Song Contest ESC ; European identity; national identity; popular culture; nation-building; Imagineering; constructivism; imagined communities; soft power;

    Sammanfattning : This thesis examines how member nations manage their national identities within the supranational context of the Eurovision Song Contest (ESC) and the significance of the ESC in creating a shared European identity. Patterns of identification and attitudes relating to culture, ethnicity/nationality, religion/faith, and gender/sex are discovered by studying the winning submissions from 1998 to 2022 through content analysis and discourse analysis. LÄS MER

  7. 5. Nomen est Omen: Nation Branding in the Republic of Moldova through the lens of discourse

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Gianina Vulpe; [2022]
    Nyckelord :Nation branding; national identity; critical discourse analysis; discursive practice; social practice; Moldova;

    Sammanfattning : The Republic of Moldova is a relatively new state in Eastern Europe, formed as an independent country in 1991, after the fall of the Soviet Union. While nation branding efforts in Moldova are still in their infancy, the country’s tensioned historical legacy, divided identity and current discursive struggles make it a valuable, albeit highly unexplored subject for nation branding research. LÄS MER