Sökning: "plant-based meat alternatives"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden plant-based meat alternatives.

  1. 1. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives

    Master-uppsats, SLU/Department of Molecular Sciences

    Författare :Emilia Mattsson; [2023]
    Nyckelord :willingness to pay; plant-based meat alternatives; discrete choice experiment; random utility theory; consumer behaviour;

    Sammanfattning : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. LÄS MER

  3. 2. Where's the beef? A quantitative study of the impact of advertising claims on consumer beliefs, attitudes and behavioral intentions in the context of plant-based meat

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Ida Hanhirova; Sophie Wellié; [2023]
    Nyckelord :Plant-based meat; Advertising; Claims; Sustainable consumption; Theory of Planned Behavior;

    Sammanfattning : With a growing population to feed and increased focus on reducing unsustainable (for both the planet and the body) food practices, meat consumption and reduction has become a hot topic. Although an increasing number of people are choosing to ditch dairy and say no to meat, most people in the Western world do consume meat, and enjoy doing it. LÄS MER

  4. 3. Legumes as protein-based alternatives to meat: A case study of Färsodlarna and Stacky’s

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Hilda Nilsson; [2023]
    Nyckelord :Legumes; Multi-Level Perspective; Plant-Based Products; Sustainable Development; Sustainable Food System; Sustainability Transition;

    Sammanfattning : The urgent action needed to achieve the goals within the Paris Agreement and restrict the increase of global warming to 1,5 degrees calls for adaptation across the whole of society. One way to reduce anthropogenic greenhouse gas emissions is to enable a transition towards a sustainable food system, from meat products to more plant-based products including the consumption of more legumes. LÄS MER

  5. 4. Exploring the Potential Plant Proteins as Structuring Agents: Designing Plant Based Alternatives to Dairy Products

    Master-uppsats, KTH/Industriell bioteknologi

    Författare :Sophie Elväng; [2023]
    Nyckelord :Pulses protein; protein concentrate; gels; solubility; emulsions; Baljväxter; proteinkoncentrat; gel; löslighet; emulsion;

    Sammanfattning : Dagens livsmedelsindustri genomgår just nu ett skifte mot mer hållbara lösningar. Ett område som kräver större fokus är utveckling av växtbaserade substitut för kött- och mjölkprodukter. Den största utmaningen här är att utveckla produkter med näringsinnehåll, textur och smak som efterliknar de animaliska produkterna. LÄS MER

  7. 5. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Avraam Esras; Johnny Tran; [2022-12-14]
    Nyckelord :Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Sammanfattning : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. LÄS MER