Sökning: "projected media image"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden projected media image.

  1. 1. En flygresa genom karismans samtid : En fallstudie av SAS externa kommunikation och legitimitetsskapande

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Adam Comeau; Ludvig Ekholm; [2023]
    Nyckelord :multimodal analys; sociosemiotik; image; karismatisk legitimitet;

    Sammanfattning : The airline sector is facing a new reality post-covid, where leisure travel is increasing around the world. Furthermore, there is a change which permeates the entire western world, where the postmodern society increasingly advocates emotional qualities over rational qualities in organizations. LÄS MER

  3. 2. FRAMING FRANCE IN SWEDISH MEDIA - A quantitative content analysis of France’s nation image as a cooperation partner in Swedish newspapers over the course of Brexit

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Sally Andersson; [2022-02-24]
    Nyckelord :Nation image; projected media image; Cooperation; Framing theory; France; Sweden; Swedish media; Swedish newspapers;

    Sammanfattning : Aim: To investigate how the Swedish media contributes to France’s country image as a cooperation partner for Sweden and how this might have changed during the progress of Brexit. Theory: Framing theory Method: Quantitative content analysis Material: 437 articles sampled from Dagens Nyheter, Svenska Dagbladet, Aftonbladet, and Expressen Result: The image of France as a cooperation partner demonstrated an increase in positive frames and decrease in negative frames in the portrayal of the Franco-Swedish relationship during the progress of Brexit. LÄS MER

  4. 3. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Kristina Hansson; [2022]
    Nyckelord :Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

    Sammanfattning : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. LÄS MER

  5. 4. Italy’s destination image in Scandinavia : Analysis of photographs in tourism catalogues and social media platforms

    Magister-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Andrea Pesaresi; [2021]
    Nyckelord :Destination image; Italy; Sweden; Denmark; Norway; tourism catalogues; social media;

    Sammanfattning : Means of information have drastically changed during the last decades due to the evolution of technology and the development of social media, which have gained crucial relevance in the tourism industry. As a consequence, efficacy of traditional information sources is being challenged. LÄS MER

  7. 5. The Postfeminist Paradox – A qualitative case study critically analysing postfeminism through a female student career network

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Skarin; Fanny Lindén; [2020]
    Nyckelord :Female network; Student network; Gender Perceptions; Gender Equality; Postfeminism; Gender and Organisation; Business and Economics;

    Sammanfattning : The study analyses postfeminism in an organisational context from a critical feminist perspective by exploring the contemporary perceptions of gender and gender equality in a female student career network. Furthermore, the study aims to investigate how these perceptions are projected and how they relate to organisational values, principles and processes of the organisation. LÄS MER