Sökning: "relationship brand identity image"

Visar resultat 11 - 15 av 43 uppsatser innehållade orden relationship brand identity image.

1. 11. Hur många gånger tänker du bita i det sura äpplet? En kvalitativ fallstudie om varför kunder behåller sin varumärkeslojalitet efter en kris

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Rebecca Lundin; Linnéa Fåke; [2018]
   Nyckelord :brand loyalty; relationship marketing; brand equity; sensemaking; strategic communication; post-crisis; high-involvement brand; Social Sciences;

   Sammanfattning : This study aims to, from a sensemaking perspective, increase knowledge about under what conditions customers of a well-known high-involvement brand remain loyal to said brand post-crisis. It also aims to further contribute an understanding of how the level of brand loyalty affect the conditions under which customers remain loyal to a brand post-crisis. LÄS MER

3. 12. Improving Branding Efforts Among Startups by Understanding Brand Identity and Brand Image : A Multi-Case Study on Startups

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Marcus Kempff; [2018]
   Nyckelord :Brand Identity; Brand Image; Startups;

   Sammanfattning : Two different subjects that have been well researched over the last couple of decades are branding and startups. The intersection of these two subjects has however not been covered nearly as much. Some researchers go as far as claiming it to be an oxymoron. LÄS MER

4. 13. MILLENNIALS BRAND LOYALTY IN THE FASHION INDUSTRY & THE ROLE OF BRAND IDENTITY

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Ali Hassanzadeh; Tara Namdar; [2018]
   Nyckelord :MILLENNIALS; BRAND LOYALTY; BRAND IDENTITY; FASHION INDUSTRY;

   Sammanfattning : Brand loyalty has long been an important factor for companies’ sustainability and profitability, as it is less expensive to retain existing customers than acquiring new ones. In correlation to the importance of brand loyalty, there is a new vast generation, called the millennials’ or generation Y coming in to the market that is different than any generation before. LÄS MER

5. 14. Branded Windows : The Semiotics of a Window Display

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Mariia Lakanen; [2016]
   Nyckelord :Brand Identity; Fashion Retail; Window Display; Visual Merchandising; Visual Communication; Semiotics;

   Sammanfattning : The objective of this study was to analyze the visual communication of fashion brand identity through the concept of window displays. Window displays are often categorized as an aspect of a much larger concept of visual merchandising that should be seen as a crucial part of the entire marketing communications. LÄS MER

7. 15. Service Brand Avoidance : A qualitative study of the drivers in the service industry

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

   Författare :Ludvig Löfgren; Anna Östlund; [2016]
   Nyckelord :Service Brand Avoidance; Brand Avoidance; Consumer Behaviour; Anti-Consumption; Brand Relationship;

   Sammanfattning : Abstract Background  Branding is a significant asset for a company, and can provide a firm with sole association and a special meaning for the consumer. Consumer research generally stresses the idea of positive consumption of brands and a gap in the consumer behaviour studies regarding brand avoidance can be exemplified. LÄS MER