Sökning: "reputational crisis"

Visar resultat 11 - 15 av 24 uppsatser innehållade orden reputational crisis.

  1. 11. Kriskommunikation i närvaron av en stark social movement, ett flerstämmigt perspektiv på kampen om inramningen av krisen

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Anna Haraldsson; Emelie Rydén; [2018]
    Nyckelord :organisationskris; kriskommunikation; rhetorical arena theory; framing; strategisk kommunikation; social movement; självorganiserande nätverk; metoo; organizational crisis; crisis communication; strategic communication; self-organizing network; Social Sciences;

    Sammanfattning : This study aims to contribute with knowledge of how organizations that are criticized by a strong social movement can use crisis communication in order to minimize reputational damage. Reduced stakeholder trust can have serious consequences for the organization's ability to achieve its overall goals. LÄS MER

  3. 12. Rykteskapital; fördelaktigt när det spårar ur : En kvalitativ textanalys av SJ:s pressmeddelanden

    Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Lydia Hallén; Nora Berglund; [2018]
    Nyckelord :Crisis communication; external communication; reputational capital; SJ; Kriskommunikation; extern kommunikation; rykteskapital; SJ;

    Sammanfattning : .... LÄS MER

  4. 13. "A company is never better than its latest mistake" : A consumer perspective on crisis communication

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Hanna Jonsson; Josefin Davidsson; [2017]
    Nyckelord :crisis communication; situational crisis communication theory; consumer perspective on a crisis; SCCT; crisis management;

    Sammanfattning : The existing literature has discussed crisis communication as a tool to minimise reputational damage to a company in the event of a crisis. The Situational Crisis Communication Theory (SCCT) provide guidelines for managers in times of crises on how to protect their reputational assets and their corporate image in specific crisis situations with a set of communication strategies. LÄS MER

  5. 14. Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Hagberg; Sofie Molin; Pinja Vyörykkä; [2017]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  7. 15. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Johan Palmqvist; [2017]
    Nyckelord :Consumer based brand equity; Corporate ability; CSR; reputational crisis; quantitative;

    Sammanfattning : A brand reputation is constantly in danger of being tarnished whether it is by their owninability to meet consumers’ standard when it comes to product quality, their disregardfor ethical business, or being unlucky with the force of nature. But one crisis is seldomlike another, and neither are their effects. LÄS MER