Sökning: "reputational crisis"

Visar resultat 16 - 20 av 24 uppsatser innehållade orden reputational crisis.

1. 16. Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Allan Su; Stefanie Wolff; [2017]
   Nyckelord :Brand hostage; reputation; reputational battle; NGO; NGO campaigns; Business and Economics;

   Sammanfattning : Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. LÄS MER

3. 17. Crowding-Out in Voluntary Work: A Randomized Experiment on the Effect of Monetary Incentives on the Motivation of Altruistic Behaviour

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Författare :Julia Lundholm; [2016]
   Nyckelord :Altruism; Crowding-out; Voluntary work; Randomized experiment; Gender differences in prosocial behaviour;

   Sammanfattning : The current refugee crisis Europe is facing has proven how important volunteers are, raising the question: what motivates voluntary work? This study investigates whether the theories on the crowding-out effect of monetary rewards found in the context of blood donation, mainly those presented by Titmuss and Bénabou and Tirole, can be generalized for altruistic behaviour and applied on voluntary work with refugees. A randomized experiment using an Internet survey was conducted on students to study the effect of monetary incentives on the supply of volunteering tutors for refugee children. LÄS MER

4. 18. The struggle is real - En kvalitativ studie om betydelsen av ett företags rykte och hur det påverkar relevanta faktorer utifrån advokatbyråers perspektiv

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Gabriella Löthman; [2016]
   Nyckelord :reputational risk; reputation damage; corporate image; crisis management;

   Sammanfattning : Previous research has shed a light on the importance of an organization's reputation and emphasized how and which factors are affected by it. However, research regarding this matter has previously mainly been focused upon it within the context of companies offering products rather than services. LÄS MER

5. 19. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Eric Eichinger; Jens Gudacker; [2016]
   Nyckelord :Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. LÄS MER

7. 20. HQ-kraschen : en fallstudie av HQ Banks och KPMG:s kriskommunikation

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Linus Sandin; [2015]
   Nyckelord :Crisis; Communication; Legitimation; Situational Crisis Communication Theory; Image Repair Theory; Financial sector; Kris; Kommunikation; Legitimering; Situational Crisis Communication Theory; Image Repair Theory; Finanssektor;

   Sammanfattning : 2010 kraschade HQ Bank till följd av en felvärdering i bankens tradingavdelning. Därefter cirkulerade banken och revisionsföretaget KPMG i media. Syftet med denna uppsats är att bidra till diskussionen kring legitimering och redovisningsteori genom att analysera kriskommunikation i finanssektorn. LÄS MER