Sökning: "sales service marketing"

Visar resultat 21 - 25 av 101 uppsatser innehållade orden sales service marketing.

  1. 21. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Josefin Håkanson; [2020]
    Nyckelord :user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

    Sammanfattning : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. LÄS MER

  3. 22. Are limited editions limited to products?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
    Nyckelord :limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

    Sammanfattning : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. LÄS MER

  4. 23. Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Erik Wang; [2019]
    Nyckelord :Business-to-business; services; mature industry; growth; product-market growth matrix; relationship marketing; switching barriers;

    Sammanfattning : In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. LÄS MER

  5. 24. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Författare :Maria Jäderlund; [2019]
    Nyckelord :sentiment analysis; natural language processing; ranking; Instagram; VADER;

    Sammanfattning : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. LÄS MER

  7. 25. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
    Nyckelord :;

    Sammanfattning : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. LÄS MER