Sökning: "service marketing models"

Visar resultat 1 - 5 av 76 uppsatser innehållade orden service marketing models.

1. 1. Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Bolander; Elin Siltberg; [2023]
   Nyckelord :Business Model; Business Model Canvas; Sustainable Urban Mobility; Mobility-as-a-Service MaaS ; Business and Economics;

   Sammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. LÄS MER

3. 2. Pedaling towards a sustainable future: lessons Learned from Cargo Bike Pool Operators in Sweden

   Kandidat-uppsats, Umeå universitet/Institutionen för geografi

   Författare :Kvist Brandon David; [2023]
   Nyckelord :cargo bikes; sharing services; cargo-bike pools; sustainable mobility; lastcyklar; delningstjänster; lastcykelpooler; hållbar mobilitet;

   Sammanfattning : This study examines the impact and potential of cargo bikes as socio-economically and ecologically beneficial modes of transportation. It focuses on the perspectives of cargo bike pool members and the challenges faced by pool operators. LÄS MER

4. 3. Cloud Computing Pricing and Deployment Efforts : Navigating Cloud Computing Pricing and Deployment Efforts: Exploring the Public-Private Landscape

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Casper Kristiansson; Fredrik Lundström; [2023]
   Nyckelord :Cloud computing; Private cloud; Public cloud; Cloud computing services; Cost-effectiveness; Implementation effort; Google GCP; Microsoft Azure; Amazon AWS; Pricing models; Cloud adoption; Cloud cost management; Cloud migration; Instance computing; Serverless computing; Data storage; Molntjänster; Privat moln; Offentligt moln; Kostnadsjämförelse; Kostnadseffektivitet; Google GCP; Microsoft Azure; Amazon AWS; Molninförande; Molnkostnadshantering; Molnmigration; Instance computing; Serverless computing; Dataförvaring;

   Sammanfattning : The expanding adoption of cloud computing services by businesses has transformed IT infrastructure and data management in the computing space. Cloud computing offers advantages such as availability, scalability, and cost-effectiveness, making it a favored choice for businesses of all sizes. LÄS MER

5. 4. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
   Nyckelord :TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

   Sammanfattning : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). LÄS MER

7. 5. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

   Master-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Hannes Sjöström; Pavithra Sivakumar; [2023]
   Nyckelord :Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

   Sammanfattning : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. LÄS MER