Sökning: "shocking marketing"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden shocking marketing.

  1. 1. Provokativ marknadsföring : En studie om unga vuxnas attityder gentemot provokativ marknadsföring på sociala medier

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Shrivan Mato; Jennifer Orrgårde; [2023]
    Nyckelord :Provocative marketing; Influencer; Word of mouth; eWOM; social media; shocking marketing; young adult’s attitudes; Provokativ marknadsföring; Influenser; Word of mouth; eWOM; Sociala medier; Chockerande marknadsföring; unga vuxnas attityder;

    Sammanfattning : Bakgrund Digitaliseringen har kommit långt och samhället behöver anpassa sig efter dess utveckling. Idagsläget finns det olika typer av reklam som framhävs på olika sätt. På 1990-talet användes provokativ marknadsföring på ett annat sätt i jämförelse med dagsläget. LÄS MER

  3. 2. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Rebecca Hansson; [2022]
    Nyckelord :Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

    Sammanfattning : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. LÄS MER

  4. 3. GREEN SKEPTICISM : How green intentions can lead to brown choices

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Linnéa Lundin; [2021]
    Nyckelord :CSR; green advertising; green washing; scepticism; consumer behaviour;

    Sammanfattning : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. LÄS MER

  5. 4. Take A Chance On Shock : Facilitating Effective Shockvertising

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Duaa Kaddoura; Josef Gemhed Magera; [2020]
    Nyckelord :Marketing; Advertising; Shock Advertising; Shockvertising; Shocking Advertising; Shock Appeal;

    Sammanfattning : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. LÄS MER

  7. 5. Know it all in the blink of an eye : How to communicate sustainable fashion to generation Z

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ida Jalakas Kihl; Jonna Vähänen; [2018]
    Nyckelord :Fashion marketing; sustainability; generation Z; communication; sustainability marketing;

    Sammanfattning : The fact that the textile industry is concerned with environmental, social, and economic issues has been acknowledged worldwide, both by companies and their different stakeholders. As a result, more and more fashion brands have shown different types of sustainability initiatives, for example by offering sustainable fashion products. LÄS MER