Sökning: "single product"

Visar resultat 1 - 5 av 762 uppsatser innehållade orden single product.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. In Pursuit of Ambidexterity The ambidextrous nature of a small enterprise and its implications on NPD - A Case Study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emil Landén; Emil Tullock; [2023-07-20]
    Nyckelord :ambidexterity; ambidextrous; organization; ambidexterity in smaller organizations; corporate culture; new product development;

    Sammanfattning : Innovation is a crucial determinant of success in today’s highly competitive and fast-paced climate. This forces organizations to focus on developing future business solutions while still exploiting their existing resources to stay profitable. LÄS MER

  4. 3. Capabilities and partnership factors needed to offer product-service systems from a manufacturer-reseller perspective : A Case study of a European truck manufacturer in the Southeast Asian market

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :John Johansson Malm; Lukas Broman; [2023]
    Nyckelord :Capabilities; Partnership factors; Product-service system; Servitization; Manufacturer-reseller perspective; Kapabiliteter; partnerskapsfaktorer; PSS; Tjänstefiering; Tillverkare-återförsäljarperspektiv;

    Sammanfattning : Purpose: This study aims to examine what is needed by manufacturers and their resellers in thetruck manufacturing industry that wants to pursue a result-oriented PSS. More specifically, thisstudy aims to answer what capabilities are needed for the actors and address what partnershipfactor is needed for collaboration. LÄS MER

  5. 4. How to manage the barriers for a transition toward electromobility in the truck manufacturing industry : A study of the Southeast Asia region

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Caroline Lindström; Carl Storckenfeldt; [2023]
    Nyckelord :Electromobility; Innovation; Truck Manufacturing Industry; Barriers;

    Sammanfattning : Purpose – The purpose of this study is to enhance the understanding about the barriers to electrifying the truck industry in Southeast Asia. It is also to identify the main barriers of the electrification of the truck market in Southeast Asia and how they can be managed. LÄS MER

  7. 5. Role of CSR and Brand Image : A qualitative study on IKEA

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Arefa Islam; [2023]
    Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER