Sökning: "strategic orientation"

Visar resultat 1 - 5 av 135 uppsatser innehållade orden strategic orientation.

  1. 1. Svensk underrättelseinhämtning och organisationskultur under 1939/1940 : En studie av försvarsstabens fokus på sovjetisk styrkeuppbyggnad i Estland genom en kvalitativ text- och kulturanalys

    Kandidat-uppsats, Försvarshögskolan

    Författare :Sofia Olsson; [2024]
    Nyckelord :Underrättelseinhämtning; organisationskultur; försvarsstaben; militärattaché; sovjetisk styrkeuppbyggnad;

    Sammanfattning : This study is about a mapping of the Swedish Defense Staff's focus area for information gathering regarding the Soviet military capability, based on their military build-up in Estonia during the fall of 1939 and the spring of 1940. Relevance for this study is found in the research gap identified in previous research and intends to be able to produce a deeper understanding of the defense staff's view of the military-strategic significance of the Soviet Union's military build-up. LÄS MER

  3. 2. The effect of cross-border mergers & acquisitions as a driver of better corporate sustainability practices - A study on the post-acquisition context of selected target firms from Sri Lanka and Sweden

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Buddhini Erosha Jayasinghe; Farjana Rifat; [2023-07-19]
    Nyckelord :Mergers and acquisitions M A ; cross-border; sustainability; corporate sustainability practices; Corporate Social Responsibility CSR ; Environmental-Social-Governance ESG framework; target firm; stakeholder theory; resource-based view; acquirer; Sri Lanka; Sweden;

    Sammanfattning : Companies typically strive to expand their realms. To do so, they rely on a series of organic and non-organic growth options, the latter including Mergers and Acquisitions (M&As). M&As continue to grow in number and frequency across national and regional borders in search of strategic complementarity. LÄS MER

  4. 3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  5. 4. Framing and supporting Sustainable Entrepreneurship : A Qualitative Study of Science Park

    Magister-uppsats, Jönköping University/HLK, Globala studier

    Författare :Evgeniia Popova; [2023]
    Nyckelord :Science Parks; Sustainable Entrepreneurship; Sustainable business development; Start-ups; Early-stage entrepreneurs; Sustainability.;

    Sammanfattning : This thesis investigates how Jönköping Science Park frames and supports sustainable entrepreneurship in the region. More specifically, it discusses how this Science Park implements sustainability in collaboration with entrepreneurs and start-ups. LÄS MER

  7. 5. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Matilda Krantz; [2023]
    Nyckelord :interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Sammanfattning : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. LÄS MER