Sökning: "swedish danish marketing"

Hittade 4 uppsatser innehållade orden swedish danish marketing.

  1. 1. Dynamic Retargeting : -The Holy Grail of Marketing?

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Christoffer Johansson; Patrik Wengberg; [2017]
    Nyckelord :retargeting; dynamic retargeting; personalization; recommendation algorithm; bidding algorithm; behavioral algorithm; machine learning; big data; banner; ads; click through rate; conversion; return on investment;

    Sammanfattning : To reach consumers with marketing in today's digital climate is in need of highly accurate and relevant ads. Consumer are in constant information bombardment and increasingly tougher competition is making it more complicated to reach your target consumers that wants to see and get what they want whenever they want it. LÄS MER

  3. 2. "Vi ska inte sitta här och tro att folk ska komma till oss" : En kvalitativ undersökning av några halländska bibliotekariers syn på marknadsföring avbarnavdelningenpå folkbibliotek.

    Master-uppsats, Institutionen för ABM

    Författare :Sara Bergström; [2012]
    Nyckelord :Marketing; Librarians; Children’s library; interpersonal relations; Marknadsföring; bibliotekarier; barnbibliotek; bemötande;

    Sammanfattning : This two years master’s thesis takes interest in the concept of marketing related to the Children’s Library. The purposes have been to investigate the perception of marketing among a few librarians working at the Children’s Library in the Swedish region of Halland and further to analyse their perception of marketing in the daily work at the library. LÄS MER

  4. 3. Den Hållbara Villan - Design och Energistudie av ett Passivhus

    Kandidat-uppsats, Lunds universitet/Högskoleingenjörsutbildning i byggteknik med arkitektur

    Författare :Olof Martell; Oscar Pålsson; [2010]
    Nyckelord :passivhus; energieffektivt byggande; feby; vip energy; passive house; energy efficient design; Technology and Engineering;

    Sammanfattning : The term "Passive house" refers to a voluntary standard that many new buildings meet. The term was coined during the 1980s, by the Swede Bo Adamson, when the Swedish and Danish State tightened up the rules which governed the energy consumption of new buildings. LÄS MER

  5. 4. Is "co-operative" a valuable element in market communication? : an empirical study of consumer perceptions

    L3-uppsats, SLU/Dept. of Economics

    Författare :Peter Brusvall; [2004]
    Nyckelord :co-operative; cooperative; market communication; advertising; agricultural; brands; branding; brand identity; consumer behaviour;

    Sammanfattning : The dairy industry has met increasing competition in recent years. The companies must have an clear profile to possess a strong market position. Branding is important and product development and differentiation have increased. LÄS MER