Sökning: "the use of apps in business"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden the use of apps in business.

1. 1. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Haotian Zhang; Hongning Wang; [2023]
   Nyckelord :Super apps; Klarna; consumer behaviours; touchpoints; consumer journey; Business and Economics;

   Sammanfattning : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. LÄS MER

3. 2. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Jiqing Chen; [2022]
   Nyckelord :Food waste; Food sharing; Sharing economy platform; Repurchase intention; Technology acceptance model.; Social Sciences; Business and Economics; Earth and Environmental Sciences;

   Sammanfattning : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. LÄS MER

4. 3. Play it cool - Understanding Consumer Identity Performances through Musical Taste

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
   Nyckelord :Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

   Sammanfattning : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. LÄS MER

5. 4. UX och mobila designprinciper : En studie hur de appliceras på mobila operativsystem

   Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Författare :Petra Svensson; Ronja Näckblad; [2021]
   Nyckelord :Användarupplevelse UX ; Designprinciper; Operativsystem; iOS; Android;

   Sammanfattning : We are currently living in an information society (also called the IT society) that began in the 1990s when the internet and computers began to grow and become more used. New technical products are constantly being developed, from analog to digital. LÄS MER

7. 5. Referring to Referrals: The effects of human-app interaction and network externalities on the acceptance and use of referral recruitment mobile apps

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Thuy Vu; Hardwi Pinandityo; [2021]
   Nyckelord :referral recruitment; talent acquisition; HR tech; talent tech; technology adoption;

   Sammanfattning : Employee recruitment has evolved from a business strategy to become a business necessity. Aided with the increased importance of technology in corporations, novel recruitment initiatives have started to emerge in the market as well, one of them being referral recruitment mobile applications. LÄS MER