Sökning: "tie-strength"

Visar resultat 1 - 5 av 8 uppsatser innehållade ordet tie-strength.

  1. 1. From Strong to Weak and Everything In Between - Unveiling the Potential of All Tie Strengths in the Creativity Process

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anika Kreisbeck-Apert; Emily Stern; [2023]
    Nyckelord :Creativity; creativity process; tie-strength; continuum; Business and Economics;

    Sammanfattning : The developed tie-gradient representing the tie-strength-continuum along which multiple relationship-clusters can be allotted through comparison, provides a more nuanced view on tie strength. During idea generation, weak(er) ties are predominantly consulted, which does not preclude the inclusion of other tie strengths. LÄS MER

  3. 2. Borta bra, men hemma bäst? : En studie om distansarbetets påverkan på idégenerering inom företag.

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Victoria Lindau; Rasmus Sundman; [2021]
    Nyckelord :distansarbete; kreativitet; innovation; idégenerering; social networks; tie strength; idégenereringsprocess;

    Sammanfattning : När covid-19 bröt ut under våren år 2020, tvingades en stor del av svenska företag att snabbt ställa om till distansarbete. Även om det finns omfattande forskning som berör organisatorisk kreativitet och innovation vid distansarbete, saknas det emellertid forskning som undersöker hur detta påverkas av en hastig övergång från kontorsarbete till distansarbete. LÄS MER

  4. 3. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
    Nyckelord :Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

    Sammanfattning : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. LÄS MER

  5. 4. 'What matters is on the inside' - An exploratory study of the internal social network of a start-up

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Alina Eriksson; Cornelia Koziczynska; [2018]
    Nyckelord :Start-up; Social network analysis SNA ; Internal network; Knowledge transfer;

    Sammanfattning : Networks have been found to be a key factor of performance and innovation as they allow for the search and transfer of knowledge. Networks have been perceived to be especially important in start-ups, due to the dynamic environments and limited resources available. LÄS MER

  7. 5. Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Christopher Friis-Jespersen; [2017]
    Nyckelord :Celebrity endorsement; endorser credibility; Attitude towards advertisement; consumers; students; vlogger;

    Sammanfattning : Social media has become an attractive platform for companies to advertise their brands on and a common method is to pay internet celebrities to use their fame to promote the companies’ brands. One of these social media platforms is Youtube where “YouTubers” using their fame to promote brands on a daily basis in form of video logs (vlogs). LÄS MER