Sökning: "tourism influencer"

Hittade 5 uppsatser innehållade orden tourism influencer.

  1. 1. The Influence of Social Media on Consumer Behavior within the Tourism Industry

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Carla Aicher; Oscar Lundin; [2021]
    Nyckelord :Social media; consumer behavior; tourism; influencer marketing; influencer; tourism influencer; destination marketing.;

    Sammanfattning : With the rise of social media platforms and the phenomenon of social mediainfluencers, consumer behavior has drastically changed within the tourismindustry.A case study was conducted by the authors to determine the ways consumerbehavior within the tourism industry has been affected by social media. LÄS MER

  3. 2. The role of Instagram Influencers in Last Chance Tourism : Through applying users perception and interaction of Instagram Influencers’ photos of Last Chance Destinations

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Maria Louise Jensen; [2021]
    Nyckelord :Last-Chance-Tourism; Last-Chance-Destinations; Instagram; Instagram Influencers; Influencer Power; Tourism Motivations;

    Sammanfattning : While theory argues that Instagram influencers are beneficial for rural and sustainable tourism in gaining attention and awareness, they also can generate an increased tourist flow. A newly published article by Palazzo, et al. LÄS MER

  4. 3. Instagram as a modern tourist agency : A case study of influencers impact on the tourists of Bali

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :dilek kilic; sriaarthy staphani selvaduri; [2020]
    Nyckelord :Tourism; Instagram; Influencers; Perception; Marketing; Motivations: Travel;

    Sammanfattning : Instagram is a phenomenon which has the recent years gotten significance within the marketing field. Traditional marketing is being replaced by online-marketing. A concept of marketing that is still evolving within the research field is Instagram influencer marketing. LÄS MER

  5. 4. Har sociala medier och Influencers betydelse? : En undersökning om resenärernas uppfattning och attityd på marknadsföring av turism genom sociala medier

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Freja Avebäck; Katarina Pagan; [2019]
    Nyckelord :Social Media; Influencer Marketing; WOM and eWOM; Digital Marketing; Tourism marketing; Sociala Medier; Influencer marknadsföring; WOM och eWOM; Digital marknadsföring och Turism marknadsföring.;

    Sammanfattning : Swedish travelers’ consumption has increased in relation to better economic conditions and demographic changes. In 2017, domestic leisure travelers’ consumption increased and the reason for such a changed tourism industry which is due to a changed behavior among travelers. LÄS MER

  7. 5. Syns vi inte på sociala medier, så finns vi inte : En fallstudie av bloggen Resfredag och hur kommuner arbetar med influencers som en del av platsmarknadsföringen.

    Kandidat-uppsats, Linköpings universitet/Avdelningen för historie- och medievetenskap

    Författare :Josefin Lind; [2018]
    Nyckelord :Municipalities; Tourism organizations; Place marketing; Influencer marketing; Social media;

    Sammanfattning : The purpose of this study is to investigate how municipalities can work with place marketing through the use of social media and influencers. This has been explored through a case study of the blog Resfredagand the blog’s thematic series Svenska pärlor, a collaborative marketing initiative initiated by the municipalities of: Borås, Karlstad Karlskrona, Marstrand, Nynäshamn, Skaftö/ Lysekil, Söderköping, Skara, Tjörn, Strömstad, Östersund and Umeå. LÄS MER