Avancerad sökning

Visar resultat 1 - 5 av 31 uppsatser som matchar ovanstående sökkriterier.

1. 1. Barnens youtube-idoler : En studie av två svenska gaming-youtubers som informationsförmedlare

   Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Maria Svenningsson; [2023]
   Nyckelord :Let’s Play; influencer; sexism; racism; violence; YouTube; youtuber; Minecraft; Roblox; cognitive authority; Tomu; Duno; Cultural Sciences;

   Sammanfattning : This thesis explores a video phenomenon called “Let’s Play”, that allows people to share their gaming experience with an online audience, for example on YouTube. Let’s Play-videos are a favorite pastime with children. Yet, the knowledge about the information in these videos is sparse. LÄS MER

3. 2. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Nyckelord :;

   Sammanfattning : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. LÄS MER

4. 3. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Klara Brännström; Sandra Elstig; [2023]
   Nyckelord :Influencer Marketing; Customer-Based Brand Equity;

   Sammanfattning : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. LÄS MER

5. 4. Influencers trovärdighet : En kvalitativ studie om hur influencers storlek påverkar deras trovärdighet

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Abdela Abdela; Jasmine Ahmed; Rumeysa Asci; [2023]
   Nyckelord :Influencer; influencer’s size; followers; credibility; social media; Ohanian’s source credibility model; Influencer; influencers storlek; följare; trovärdighet; sociala medier; Ohanians trovärdighetsmodell.;

   Sammanfattning : The purpose of this study is to investigate whether the number of followers affects an influencer's credibility using Ohanian's credibility model (1990). The study contributes to an understanding of how the size of influencers affects the followers' intake of information from influencers. LÄS MER

7. 5. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Olivia Mikkola; Meri Viro; [2023]
   Nyckelord :Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

   Sammanfattning : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. LÄS MER