Sökning: ": Online Visual Communication"

Visar resultat 11 - 15 av 65 uppsatser innehållade orden : Online Visual Communication.

1. 11. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Annie Hartman; Sujung Lee; [2021]
   Nyckelord :Fashion industry; Online retail; Size perception; Familiar Size Bias; Perceptual fluency;

   Sammanfattning : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. LÄS MER

3. 12. The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Sofia Bjursåker; [2021]
   Nyckelord :elaboration likelihood; argument quality; source credibility; risk perception; visual design; perceived message effectiveness; vaccine hesitancy; health communication; risk communication; covid-19; Social Sciences;

   Sammanfattning : Reaching intended effects of the covid-19 pandemic vaccination is dependent on both coverage rates and time. Without vaccine mandates in Sweden, communication strategists have become essential to succeed. Vaccine hesitancy is complex with reasons differing on an individual level. LÄS MER

4. 13. ANIMATION VS. COMIC STRIPFOR DIGITAL COMMUNICATION : A Mixed Method Approach through an Online Survey

   Master-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Hanna Nordin; [2021]
   Nyckelord :Digital Narratives; Visual Narratives; HCI; Education; Online Survey Experiment;

   Sammanfattning : Knowledge and its distribution are important for people to understand the world. In principle, science and academic research is the ultimate reliable source when knowledge is at stake, and an efficient way of communicating knowledge is through stories and narratives. LÄS MER

5. 14. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Vera Sofie Thallinger; Lusanda Ntintili; [2021]
   Nyckelord :Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

   Sammanfattning : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. LÄS MER

7. 15. Audible Healthcare Online : Towards Online Digital Healthcare Services Accessible for Users of Screen Readers

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Ellinor Bakhuizen; [2021]
   Nyckelord :Visual impairment; Screen reader; Telemedicine; Digital healthcare; Accessibility; Synnedsättning; skärmläsare; digital vård; nätläkare; tillgänglighet;

   Sammanfattning : In the last few years, and especially since the start of the COVID-19 pandemic, healthcare services have been moving online. Today, patients can book appointments with doctors and read their medical records in apps and web services. It is important that these services are equally accessible to all patients, regardless of for example disability. LÄS MER