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Visar resultat 1 - 5 av 65 uppsatser som matchar ovanstående sökkriterier.

  1. 1. The language of risk: A quantitative study on the effects of presentation format in risk communication

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andreas Lidin; Daniel Mira; [2024]
    Nyckelord :Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

    Sammanfattning : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. LÄS MER

  3. 2. Persuading others using language online

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Datalogi

    Författare :Karolina Hagerman; [2024]
    Nyckelord :persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

    Sammanfattning : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. LÄS MER

  4. 3. “MED KODEN FAMILJ10 FÅR NI 10% RABATT PÅ…” En kvalitativ innehållsanalys av barns involvering i familjevloggares betalda samarbeten på YouTube

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Martina Davitkova; Hanna Eklund; Ella Engberg; [2023-03-10]
    Nyckelord :kommersiell sharenting; familjevloggare; YouTube; influencers; främre regionen; bakre regionen; fasad; intrycksstyrning; självpresentation; barn; utsända uttryck; överförda uttryck;

    Sammanfattning : EXECUTIVE SUMMARY In the early 2000s, the rise of the influencer industry began. An influencer refers to a person with influence and the ability to influence their audience to consume certain products or perform a specific action. LÄS MER

  5. 4. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Kimia Emami; Andrea Makarová; [2023]
    Nyckelord :Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Sammanfattning :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. LÄS MER

  7. 5. Understanding Informational Privacy Through User Interfaces in Web Applications

    Kandidat-uppsats, Södertörns högskola/Medieteknik

    Författare :Annalisa Spence; Mimmi Svensson; [2023]
    Nyckelord :Privacy; Information; Interface Design; Web Applications; Communication Privacy Management; Protection Motivation Theory; Integrity; HCI; Privacy Concerns; Quantitative;

    Sammanfattning : This paper critically examines users' perceptions of privacy and security in web applications,emphasizing interface design. Drawing on both quantitative and qualitative data grounded inCPM and PMT theories, our research addresses Internet users' concerns regarding onlineprivacy and security. LÄS MER