Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. A Narrative Based Portrayal of the Financial Situation of Women Entrepreneurs : A Socially Constructed Reality

   Magister-uppsats, IHH, Redovisning och finansiering

   Författare :Anna Johansson; Marie Nolander; [2010]
   Nyckelord :women entrepreneurs; entrepreneurship; bank financing; external capital; Bourdieu; habitus; field; Ethnomethodology; narrative method; sociology; kvinnliga företagare; entreprenörskap; bankfinansiering; externt kapital; Bourdieu; habitus; field; etnometodologi; narrativ metod; sociologi;

   Sammanfattning : There has been a rapid increase in the number of women entrepreneurs during the last decade. Yet, the number is still rather low why the Swedish Government is performing encouraging efforts. LÄS MER

3. 2. Perfect creation for a win-win situation : Four case studies of corprate events

   Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Kristin Svenhed; Anna Gustafsson; [2008]
   Nyckelord :Event marketing; motivation; marketing communication; relationship marketing;

   Sammanfattning : It is becoming increasingly difficult, although very important, for companies to reach out to its customers and differentiate themselves in the market place. The main reason is that the competition is extremely intensified and customers can quite easily switch between suppliers. LÄS MER