Sökning: "B2B Sales"

Visar resultat 16 - 20 av 105 uppsatser innehållade orden B2B Sales.

  1. 16. Managing Profit and Growth

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Gustav Geier; [2021]
    Nyckelord :Software as a Service SaaS ; profit-maximization; revenue growth; trade-offs; SaaS metrics; technology; Technology and Engineering;

    Sammanfattning : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. LÄS MER

  3. 17. Prediction of quote acceptance in a B2B environment using Random Forests and Gradient Boosting Machines

    Master-uppsats, Lunds universitet/Matematisk statistik

    Författare :Jesper Gunnarsson; Jacob Tyrberg; [2021]
    Nyckelord :B2B; pricing; Random Forest; Gradient Boosting; calibration; feature engineering; Mathematics and Statistics;

    Sammanfattning : For a business to be as successful as possible it needs a sound pricing strategy. A B2B environment allows the business more freedom to tailor each quote to maximize the performance.In order to do this, proper understanding of how probable a quote is to succeed is crucial. LÄS MER

  4. 18. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
    Nyckelord :social selling; relationship; trust; customer data; data collection; data utilization;

    Sammanfattning : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. LÄS MER

  5. 19. Digital Maturity and Organizational Resilience during Crisis : An Exploratory Single Case Study within B2B Sales Interactions during COVID-19

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Mattias Blomkvist; Anton Eling; [2021]
    Nyckelord :Digitalization; Digital Maturity; Organizational Resilience; Sales Interactions; business-to-business B2B ; Digitalisering; Digital Mognad; Organisatorisk Motståndskraft; Sälj interaktioner; business-to-business B2B ;

    Sammanfattning : Over the past decade, digitalization has played an increasingly important and prominent role in the competitiveness of businesses. The pace of digitalization is not slowing down and has only intensified rapidly over recent years. LÄS MER

  7. 20. Digitalization of the sales process : Leveraging digital sales and marketing tools to increase time effectiveness of multinational SMEs

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Samuel Taawo; Oskar Myhr; [2021]
    Nyckelord :SME digitalization sales internationalization marketing B2B effectivity;

    Sammanfattning : Internationalizing small and medium sized enterprises are limited in resources in comparison to larger enterprises. Through digitalization, smaller sales organizations have been presented with tools to enable the sales representatives to use time more effectively and focus on reaching organizational goals. LÄS MER