Sökning: "B2B Sales"
Visar resultat 6 - 10 av 105 uppsatser innehållade orden B2B Sales.
6. The startup journey from idea to first Proof of concept - customer : A multiple case study
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Startups within the tech field are incraesingly using proof of concept (POC) customers as a partner when developing new products and services as this enables them to sell the product before building it, ensuring that the product they are developing is aligned with the market needs before making it avaliable to a wider market. Becasue of the positive results that designing and developing new products together with users and customers have shown, the acqusition of POC customers has become a crucial step in the product development process for many startups. LÄS MER
7. Unveiling the 'Rule of 40' : Exploring the Influence of Growth and Profitability on Valuation in the Nordic B2B SaaS Industry
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Amidst the growth of the global Software-as-a-Service (SaaS) industry, researchers have begun to scrutinize current valuation methods when applied to SaaS firms, and investors have widely embraced and adopted their own rules of thumb for SaaS company valuation. One of which is the 'Rule of 40', which is characterized by growth and profitability. LÄS MER
8. Kundupplevelse av tjänstekvalitet genom säljprocessen : En fallstudie på ett B2B-företag inom solcellsbranschen
M1-uppsats, Jönköping University/JTH, Logistik och verksamhetsledningSammanfattning : Purpose – The demand for solar cells has increased, creating challenges for solar cell suppliers operating in a B2B context. Customers should be central to all companies, which is why it is important to examine their experience of service quality through the sales process of solar cell suppliers. LÄS MER
9. Managing Demand Variability by Distinguishing between Internal and External Variability : Investigating the Requirements for Managing Demand through Demand Shaping in B2B Companies
Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : Due to the increasingly uncertain environments that global supply chains operate within, both due to component shortages and other types of challenges, the possibility of managing demand variability and balancing it with supply capabilities is getting more challenging. The primary way to deal with these fluctuations in demand is by building flexibility in the supply chain to meet the variations that occur and keep the customers satisfied. LÄS MER
10. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.
Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. LÄS MER
